The best length for a commercial<\/strong> or ad is an often debated topic. For a typical ad, most national broadcasting stations allow either a 15-second, 30-second, or 60-second slot. Choosing the right length is going to be difficult, as every product and company differs. Some companies go ahead and produce all three commercial lengths<\/strong>, using each ad\u00a0in different markets. They may use a 60-second spot for national television, 30-seconds for local television, and a 15-second spot for web ads.<\/p>\n Shorter commercials have been increasing in popularity. Advertisers can spend less on 15-second time slot versus a 30-second slot. This allows them to run the ad more often and for longer periods of time. According the the New York Times<\/em>, that’s why the 15-second spot was first created in the late 1980s.<\/p>\n By the mid-2000s,\u00a015-second spots accounted for over\u00a036% of all commercial time sold by the major broadcast networks<\/a>. It’s not just a cheaper time slot too, as it’s also cheaper to make a shorter commercial. With the increasing presence of internet ads, advertisers are finding that the brand performance of a 15-second spot is equal to a 30-second spot. It’s also more shareable, as 15-second social videos are shared 37% more than 30-second or 60-second ads<\/a>.<\/p>\n With the increasing popularity of 15-second ads, why do you still need to cut 30-second and 60-second spots? Well, larger companies may prefer the storytelling aspect of a longer ad.\u00a0Also, the decision for the final run time may not even be decided until well after editing has commenced. This is a struggle for many video editors<\/strong>, and it’s the reason why PremiumBeat offers so many different lengths for each of our tracks<\/strong>. Let’s look at some\u00a0tips and tricks for editing commercials of different lengths.<\/p>\n You know how the hardest part of editing is trimming everything down into a great video? Well, now after you finish the video \u2014 you will have to do it TWO MORE TIMES. It can be enough to drive you crazy. The shorter the final length, the tougher the edit.<\/strong> Ease your pain by knowing what the company is looking for in their commercial.<\/p>\n 60-Seconds<\/strong><\/p>\n Is the point of the commercial spot to tell a story? Then you will most likely need to use a full 60-seconds. This allows the most time to tell a brand story and leave viewers with a longer message. The downside is that this may be too long for most viewers. In fact, it’s been noted that an audience begins to lose attention around the 45-second mark. 60-second videos are also great at introducing a whole new ad campaign to viewers<\/strong>, which can result in shorter versions of the same ad, as well as different\u00a0spots in the future.<\/p>\n When Geico<\/a>\u00a0and the Martin Agency<\/a> launched a new ad campaign deemed the “unskippable” promos, they first introduced a 60-second version to show\u00a0the concept to audiences. This version carries the gag from the 13-second mark when the dog first starts eating food up until the end.<\/p>\n![\"Cutting](\"https:\/\/pbblogassets.s3.amazonaws.com\/uploads\/2016\/05\/Watching_TV_Ad.jpg\" "\\"Cutting")
\n<\/a>Image via Shutterstock<\/a><\/em><\/p>\n
\nThe Best Type of Ads\u00a0for 15, 30, and 60-Second Spots<\/h3>\n
![\"Cutting](\"https:\/\/pbblogassets.s3.amazonaws.com\/uploads\/2016\/05\/Shorts.gif\" "\\"Cutting")
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