{"id":76287,"date":"2016-06-08T08:00:00","date_gmt":"2016-06-08T13:00:00","guid":{"rendered":"http:\/\/www.premiumbeat.com\/blog\/?p=76287"},"modified":"2016-06-07T16:31:24","modified_gmt":"2016-06-07T21:31:24","slug":"3-tips-for-pitching-a-corporate-video","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/3-tips-for-pitching-a-corporate-video\/","title":{"rendered":"3 Tips for Pitching a Corporate Video"},"content":{"rendered":"

A good pitch requires more than a short description and price quote \u2014 and it goes beyond what\u2019s put down on paper. Here are some points to keep in mind when pitching your next corporate video.<\/h2>\n

Top image via Shutterstock<\/a><\/em><\/p>\n

Working in video production<\/strong> can be a tough gig<\/strong>. Whether you\u2019re with a company, freelance or a weekend warrior, there\u2019s a lot more to the job than clicking record on your camera<\/strong>. A big part of the life is the time spent trying to find new (and better) projects to work on. Putting together bids, pitches and proposals is a necessary part of video production<\/strong> that is crucial but very often neglected.<\/p>\n

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1. Show a Clear Value Proposition<\/h3>\n

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\nImage via Shutterstock<\/a><\/em><\/p>\n

This includes (but goes beyond)\u00a0giving a thoughtful and detailed project description<\/strong> in your proposal. If you can connect with your client<\/strong> and understand their company and how it works (i.e. how it makes money), you\u2019ll be in a better place<\/strong> to propose how your video will help.<\/p>\n

When pitching your services, you\u2019ll need to draw a clear line between your work and an increase in your client\u2019s revenue<\/strong>. Sometimes that line can be hard to find (or it may not exist at all). It\u2019s up to you to get creative<\/strong> to make connections that will resonate and aid your pitch<\/strong>.<\/p>\n

Keep up with current and old clients to find examples of how your work has helped them grow<\/strong> and increase revenue. There\u2019s nothing closer to a slam-dunk<\/strong><\/a> than citing directly influencing success with a similar client.<\/p>\n

2. Be a Subject-Matter Expert<\/h3>\n

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\nImage via Shutterstock<\/a><\/em><\/p>\n

In your pitch, as well as your personal brand or company<\/strong>, you\u2019ll want to show a subject-matter expertise<\/strong> and share how you\u2019re uniquely capable<\/strong> of creating the video specific for your client<\/strong>.<\/p>\n

Ideally, your brand will extend beyond the paper and the client will have already seen your digital presence<\/strong> and some past work to have an understanding of your capabilities<\/strong>. If not, you\u2019ll want to work hard to direct him or her to watch your reel<\/a> and look through your work.<\/p>\n

You can also show expertise in conversation<\/strong>. Even if your client isn\u2019t video savvy<\/strong>, don\u2019t shy away from giving technical details<\/strong>\u00a0on how you propose to shoot<\/strong>. They\u2019re paying you for your knowledge base<\/strong> as much as they are your time and equipment<\/strong>.<\/p>\n

3. Build a Clear and Detailed Proposal<\/h3>\n

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\nImage via Shutterstock<\/a><\/em><\/p>\n

If at all possible, try to give your pitch in person<\/strong>. If not a formal presentation pitch<\/strong>, at least meet to shake hands or have a coffee to discuss the project in person. Whatever you can do to connect your face and brand to your proposal<\/strong> will make it that much harder to ignore or throw it away.<\/p>\n

That being said, your proposal should be thorough and detailed<\/strong> enough to give your whole pitch for you. Here\u2019s a checklist<\/strong> of what to include.<\/p>\n