{"id":76298,"date":"2016-06-01T09:52:00","date_gmt":"2016-06-01T14:52:00","guid":{"rendered":"http:\/\/www.premiumbeat.com\/blog\/?p=76298"},"modified":"2016-06-01T10:07:32","modified_gmt":"2016-06-01T15:07:32","slug":"how-to-get-corporate-video-clients","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/how-to-get-corporate-video-clients\/","title":{"rendered":"Advice on Finding Corporate Video Clients"},"content":{"rendered":"

Having trouble finding corporate video clients? Looking to make some extra income on the side? We share some good advice on how to book some more work.<\/h2>\n

Top image via\u00a0<\/em>Shutterstock<\/em><\/a><\/p>\n

To be upfront, the best way to build your personal business is to do solid work in a timely and professional manner<\/strong> and to follow that up with being a good, enjoyable person to work with<\/strong>. You\u2019ll get your best opportunities on the strength of repeat business and personal recommendations. That\u2019s the only tried and true model<\/strong> for business development.<\/p>\n

That being said, you will discover that \u201cwhen it rains it pours<\/strong>\u201d in both directions. You may find yourself swamped one week and completely free the next<\/strong>. It\u2019s in those times that we usually try to drum up some new leads and find some new opportunities<\/strong>.<\/p>\n

If you\u2019re looking to build a client pipeline<\/strong> for yourself (or your company, perhaps), here are some different ways to put yourself out there and find some new work.<\/p>\n

\n

Networking<\/h3>\n

\"Advice<\/p>\n

Image via Shutterstock<\/a><\/em><\/p>\n

Unsurprisingly, the best way to meet new people is to meet new people<\/strong>. Building your network is key to developing a rich and prosperous client pool. <\/strong>You\u2019ll have to get out of your house\/office and meet new people face to face.<\/p>\n

For those who don\u2019t consider themselves natural-born politicians, try to\u00a0research networks in which you have a genuine interest<\/strong>. Meeting other people in the video industry is a great way to start \u2013 you\u2019ll at least have something to talk about. From there, branch out into similar fields \u2014\u00a0advertising<\/strong>, marketing<\/strong>, start-ups<\/strong>, whatever.<\/p>\n

A good trick for those who are serious about networking with a purpose<\/strong> is to set some goals and make a game of it. Try and meet seven new people, get five business cards, set up three coffee meetings and get one new client<\/strong>. It just might work.<\/p>\n

Your Online Profile<\/h3>\n

\"Advice<\/p>\n

Image via Shutterstock<\/a><\/em><\/p>\n

Depending on your personality and\/or where you live, you may or may not have lots of opportunities to connect in person. If you\u2019re looking to find more client relationships remotely, you\u2019ll need to do as much as you can to control your online image<\/strong>. This includes management of much more than your LinkedIn<\/a> profile.<\/p>\n

Everything from your Facebook<\/a> page, your\u00a0YouTube<\/a>,\u00a0Vimeo<\/a>, and\u00a0Twitter<\/a> accounts and any other public social media is capable of reflecting on you in either a positive or negative way. First impressions are key<\/strong> \u2013 so without knowing when and where yours may happen, you\u2019ll need to cover your bases thoroughly<\/strong>.<\/p>\n

If you\u2019re serious about your career, you\u2019ll want to make sure all of your profiles and pages are uniform and clear about what type of opportunities you\u2019re looking for and what type of skills you possess<\/strong>. If you\u2019re looking for editing work only, don\u2019t let your LinkedIn say you\u2019re a DP while your Twitter say you\u2019re a part-time assistant editor.<\/p>\n

Perhaps the best way to put your best foot forward would be to create a personalized website which you UPDATE REGULARLY<\/strong>. This would be your most professional option and allow the most customization and control over the information you\u2019d like to share with potential clients.<\/p>\n

Lead Generating Resources<\/h3>\n

\"Advice<\/p>\n

Please be careful (if not cynical) when looking into some of these \u201cservices,\u201d but there are platforms available which will actively pursue opportunities on your behalf.<\/strong> Some of them are paid, but many of them take a cut once transactions are confirmed.<\/p>\n

The ones I\u2019d recommend looking into are Thumbtack<\/a>, Mandy<\/a> and ProductionHub<\/a>. You can also find work through creative services and talent acquisition agencies like Creative Circle<\/a>, Vitamin T<\/a>,\u00a0and Artisan Creative<\/a> (big cities only).<\/p>\n

Cold Call\/Email\/Message<\/h3>\n

\"Advice<\/p>\n

Image via Shutterstock<\/a><\/em><\/p>\n

The final \u2014 and\u00a0most intimidating <\/strong>\u2014 method would be to cold call, cold email, cold message or straight up cold walk in. If you\u2019re set on working with an ideal company or individual and you don\u2019t have any \u201cins\u201d with anyone who can directly introduce you, you might consider biting the bullet and reaching out<\/strong>.<\/p>\n

Messaging through LinkedIn, Twitter, or Facebook would probably be the softest way, as it gives the quickest access to your face and profile. Hopefully you won\u2019t look like a spam artist. An email is always nice but can easily be ignored<\/strong>. However, a phone call with a short connection or answering machine message would be the most direct<\/strong>.<\/p>\n

If you are in the calling mode, be sure to be concise<\/strong>, to the point<\/strong>, practiced<\/strong> and confident<\/strong>. Try it out loud several times. Maybe even call a family member or friend for a dry run first. Follow this formula<\/strong> (or something similar):<\/p>\n

Hello, I\u2019m _______ and calling about [your line of work]. I\u2019d love to connect sometime to learn more about some of the projects you have coming up and to share how I think I could help. Please give me a call back at [phone number] so we could set up a time to chat \u2013 thanks!<\/p><\/blockquote>\n

They say in sales (which this is at the end of the day): You have to strike out nine out of ten times to get a hit<\/strong>. So be prepared to put yourself out there and get rejected before you get those new clients<\/strong>.<\/p>\n

\n

Have any other advice to share on finding clients?<\/strong> Let us know in the comments!<\/p>\n","protected":false},"excerpt":{"rendered":"

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