Google<\/a>, YouTube<\/a> and Facebook<\/a> are the most successful<\/a> for a reason \u2014 they provide the best\u00a0service, support, and functionality<\/strong> out there. Vimeo<\/a> joins the video ranks for the same reasons, but not quite at the same click.<\/strong><\/p>\n Which is all to say, if you plan to share your personal or professional videos with audiences online<\/strong>, your best bet is through one (or all) of the following. Here are the ideal lengths, specs and voices<\/strong> for each of these top online platforms.<\/p>\n At the beginning of 2016, Facebook CEO Mark Zuckerberg<\/a> claimed that Facebook users<\/strong> watched “100 million hours of video a day<\/a>” and “500 million people watch Facebook videos every day<\/strong>.” While these claims are hard to substantiate, they aren’t\u00a0unreasonable at all when you consider\u00a0Facebook averages<\/strong>\u00a0over one billion active users a day<\/a>. So to reach the millions and billions of users with your content<\/strong>, here’s everything you need to know.<\/p>\n Via\u00a0Facebook Help Center<\/a><\/em><\/p>\n The good people at NewsWhip<\/a> recently did an external audit on some of the most popular Facebook news channels<\/a> (including BuzzFeed<\/a>, NowThis<\/a>, AJ+<\/a>, BBC News<\/a>, Daily Mail<\/a> and The Guardian<\/a>) on their average video lengths.<\/p>\n In general, the advice available online regarding video length<\/strong> on Facebook tends to be summed up by “the shorter the better<\/strong>.” There are plenty of anecdotes\u00a0about poor view counts<\/strong> being remedied by cutting videos down to their absolute essentials<\/strong> and being displayed in more Facebook-friendly styles<\/strong>.<\/p>\n Furthermore, according to research done by<\/a> Tubular Insights<\/a>, while most Facebook videos average around 90 seconds<\/strong>, their engagement rates optimize\u00a0between 30 and 60 seconds<\/strong>.<\/p>\n
\n1. Facebook<\/h3>\n
![\"Everything](\"https:\/\/pbblogassets.s3.amazonaws.com\/uploads\/2016\/08\/Facebook-Logo.jpg\" "\\"Everything"){kind=logo}
<\/p>\nUpload Specs<\/h3>\n
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Ideal Length: 30-60 Seconds<\/strong><\/h3>\n
![\"Everything](\"https:\/\/pbblogassets.s3.amazonaws.com\/uploads\/2016\/08\/Facebook-Video-Length-1.jpg\" "\\"Everything")
<\/p>\nVoice and Style<\/h3>\n