{"id":80717,"date":"2016-08-25T10:38:00","date_gmt":"2016-08-25T15:38:00","guid":{"rendered":"http:\/\/www.premiumbeat.com\/blog\/?p=80717"},"modified":"2016-09-13T13:54:48","modified_gmt":"2016-09-13T18:54:48","slug":"the-canon-5d-mark-iv-the-end-of-an-era","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/the-canon-5d-mark-iv-the-end-of-an-era\/","title":{"rendered":"The Canon 5D Mark IV: The End of An Era"},"content":{"rendered":"

The 5D was always for\u00a0photographers.\u00a0The Canon 5D Mark IV makes it official.<\/h2>\n

All images and videos via Canon<\/a>\u00a0<\/em><\/p>\n

It’s finally here. The Canon 5D Mark IV<\/a> has officially been announced and is available for pre-order. Photographers will be pretty happy, and videographers will continue to wonder what camera to get next.<\/p>\n

\"The<\/p>\n

With an MSRP of $3499<\/strong>, the camera will still be a great option for photographers<\/strong>. The stills are great, and the upgrades from the Mark III are plentiful. Seeing that this is a community and blog focused on videographers, let’s talk about the video capabilities.<\/strong><\/p>\n

We were pretty excited about the long overdue update, as detailed in the several<\/a> camera<\/a> rumor<\/a> posts written this year. Yet with every new rumor, our interest waned. Now that the Canon\u00a05D Mark IV<\/strong>\u00a0is here, I know I’m personally full of disappointment. This camera’s video\u00a0capabilities\u00a0are the epitome of\u00a0\u2014 MEH<\/em>.\u00a0<\/strong><\/p>\n

\"The<\/p>\n

Remember back in school when you really wanted\u00a0that awesome new\u00a0toy, and you annoyed your parents until they caved? Then when you got it, you played with it for a whopping two minutes before it broke or bored you? That is the Canon 5D Mark IV<\/strong> for me. Videographers clamored for 4K footage for years from a Canon DSLR,\u00a0the 5D Mark IV delivers by\u00a0shooting 4K video up to 30fps<\/strong>.<\/p>\n

This is credited as “the first full-frame Canon DSLR to shoot high-quality slow motion<\/a>” if you need 120fps in 720p. Let’s be honest, this isn’t a slow-motion video camera. In fact, the Canon 5D Mark IV isn’t a video camera at all.\u00a0<\/strong>It never was, and now we know it never will be. This DSLR was always built for photographers, and Canon just happened to luck into the video industry.\u00a0<\/strong>If you want a Canon video camera, that’s why the Cinema EOS series<\/a> exists.<\/p>\n

Canon released a whole series of videos for the launch of the 5D Mark IV<\/strong>. The video that got all the attention (and probably budget) promotes the camera’s photography specs and new internal updates. Take a look here.<\/p>\n