{"id":8122,"date":"2012-06-11T13:39:51","date_gmt":"2012-06-11T17:39:51","guid":{"rendered":"http:\/\/www.premiumbeat.com\/blog\/?p=8122"},"modified":"2012-06-12T10:15:53","modified_gmt":"2012-06-12T14:15:53","slug":"mac-pros-update","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/mac-pros-update\/","title":{"rendered":"One More Thing! Mac Pros are Dead?"},"content":{"rendered":"

Apple makes major update to MacBook Pros, but a minor upgrade to new Mac Pros may have many creative professionals feeling abandoned.<\/h2>\n

\"WWDC\"<\/p>\n

Users have been speculating for months that Apple may be abandoning the professional market by possibly killing off their high-end Mac Pro computer line. \u00a0Without a major announcement at the WWDC, Apple has all but confirmed that Mac Pros towers have reached the end of their product life.<\/strong><\/p>\n

UPDATE: MAC PROS CONFIRMED<\/h3>\n

Although they were not announced at WWDC, new Mac Pros<\/strong> have been added to the Apple Store. \u00a0It’s been nearly 2 years since the latest Mac Pro update and these latest versions are simply incremental updates. The new Mac Pros<\/strong> get a minor speed upgrade. \u00a0That’s appears to be it – no Thunderbolt<\/strong>\u00a0and no USB 3.0<\/strong>.<\/p>\n

\"Mac<\/p>\n

This very minor update may be the sign of an end-of-life product. \u00a0The Mac Pro has always been a workhorse for photo and video professionals, with it’s fast processing and fully customizable architecture…but it may soon be reaching the end of its product cycle.<\/p>\n

The bottom line is\u00a0Apple doesn’t need it’s professional userbase.<\/strong>\u00a0\u00a0Not anymore.<\/p>\n

It comes down to finances. \u00a0As Apple grows it’s consumer market, the professional side represents less and less of their overall revenue. \u00a0They long ago abandoned Shake (compositing app) for the same reasons. \u00a0It costs more to support a niche product than it may be worth to them.<\/p>\n

Final Cut Pro X was created to appeal to a wider CONSUMER user base. \u00a0Should we be so surprised that the Mac Pro quickly followed suit?<\/p>\n

iMacs and MacBook Pros<\/strong>\u00a0will continue to get upgrades (see info below) and for some video and photo pros this may be satisfactory. \u00a0But serious users, with the need for more customization and expansion, will likely be moving soon\u00a0toward\u00a0PCs. \u00a0Video and photo creative professionals will abandon Apple apps in favor of Adobe and Avid products – further solidifying Apples move away from a pro user-base. \u00a0It was fun while it lasted, Apple.<\/p>\n

NEW MACBOOK PROS<\/h3>\n

The retina display technology currently present on the iPhone and iPad will now be\u00a0available\u00a0on the MacBook Pro, <\/strong>making it the world’s\u00a0highest\u00a0resolution notebook display. \u00a0This new MacBook Pro<\/strong> line features a thinner, lighter design (25% thinner than previous models). The product launch put a strong emphasis on the MacBook Pro as a creative tool<\/strong>. \u00a0Photo and video editing on these new models should be pretty incredible:<\/p>\n