{"id":82575,"date":"2016-10-11T11:58:00","date_gmt":"2016-10-11T16:58:00","guid":{"rendered":"http:\/\/www.premiumbeat.com\/blog\/?p=82575"},"modified":"2016-10-11T12:28:40","modified_gmt":"2016-10-11T17:28:40","slug":"the-secrets-to-editing-better-promotional-videos","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/the-secrets-to-editing-better-promotional-videos\/","title":{"rendered":"The Secrets to Editing Better Promotional Videos"},"content":{"rendered":"

Whether you\u2019re promoting a film, product, or even your own services, creating an effective promotional video can yield massively beneficial results.<\/h2>\n

Top image via Shutterstock<\/a><\/em><\/p>\n

At Adobe Video World 2016,<\/a> one of the industry’s top promotional editors<\/strong> held a seminar detailing all the steps needed to take in order to win over any type of audience. \u00a0Selling your work can be a difficult task, but through clever cutting<\/strong> and structural techniques \u2014<\/strong>\u00a0as well as a strong use of pathos \u2014\u00a0<\/strong>your audience won’t be forgetting your work anytime soon. Make your\u00a0promotional video stand out from the crowd<\/strong>\u00a0with these tips and tricks.<\/p>\n

Universal Themes<\/strong><\/h3>\n

First, find the universal theme that runs through your content \u2014 this relatable theme is what’s going to hook the audience. No matter the race<\/strong>, gender<\/strong>, and age of your audience<\/strong>, they should be able to relate to your theme in some way or another. <\/span><\/p>\n

Though obvious emotions<\/strong> may seem like the solution, think again. Instead of jealousy,<\/strong> think sibling rivalry<\/strong>. It’s specific and personally\u00a0engaging<\/strong>. The <\/span>familiar emotional theme,<\/b> one\u00a0<\/b>that everyone has felt at some point in their life, that’s the goal<\/strong>. If you can reach these emotions, your audience will be hooked.<\/p>\n