{"id":83540,"date":"2016-10-27T13:55:00","date_gmt":"2016-10-27T18:55:00","guid":{"rendered":"http:\/\/www.premiumbeat.com\/blog\/?p=83540"},"modified":"2016-10-27T15:25:25","modified_gmt":"2016-10-27T20:25:25","slug":"2016-updates-from-apple-and-microsoft-for-creatives","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/2016-updates-from-apple-and-microsoft-for-creatives\/","title":{"rendered":"Creatives Everywhere Swoon Over the Latest From Apple and Microsoft"},"content":{"rendered":"

The new Apple MacBook Pro (featuring a new Final Cut Pro) and Microsoft Surface Studio\u00a0compete for the creative market. Filmmakers, video editors, motion designers, and animators rejoice!<\/h2>\n

Top image via Apple<\/em><\/p>\n

We aren’t too far removed from Apple<\/strong> changing the Mac Pro<\/strong> from a must-have post-production tool into a bizarre trash can<\/strong> that didn’t work nearly as well as its predecessor. Without the ability to easily upgrade the machine, creatives were left at a crossroads. Plenty of post houses<\/strong> and VFX houses<\/strong> moved to PCs for NUKE and Maya<\/strong> workflows, with some departments\u00a0switching to iMacs for design work and editing in the Adobe Creative Cloud<\/strong>.<\/p>\n

Independent video editors seemed to split<\/strong> into PC workflows and the ever-growing mobile video editing laptops<\/strong> like the MacBook Pro. Now Microsoft has announced their new Surface Studio<\/strong>, a 28″ tablet PC, just in time to compete with Apple’s new MacBook Pro. The new MacBook Pro<\/strong> features a multi-touch panel that allows you to do a variety of tasks, like editing video in a new version of Final Cut Pro.\u00a0<\/strong>Here’s a glance at the future of the creative workflow<\/strong>.<\/p>\n

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Microsoft Surface Studio<\/h3>\n

\"Creatives
\n<\/a>Image via Microsoft<\/em><\/p>\n

This one goes out to the motion graphics designers and animators<\/strong>, the Microsoft Surface Studio<\/a> is seriously one of the coolest and most innovative pieces of tech that has come out in quite some time. Microsoft has been developing this tech for decades. No joke, I saw one of the first Microsoft interactive tablets on a field trip in grade school\u00a0in the 90s.<\/p>\n

The final product is straight out of Minority Report<\/em><\/a> or Tony Stark’s workshop. The 28-inch PixelSense display reacts to touch, and the Surface Dial<\/a> is a hockey puck style device that allows you to fine tune adjustments or even pull up a color wheel. It also runs like a traditional PC on Windows 10<\/strong> using a mouse and keyboard.<\/p>\n