Universal Pictures<\/a><\/em><\/p>\nOne of the more popular trends of the current mega-blockbuster era is a clever (if a bit over-used) technique that, when executed properly, can yield stunning results. The snap zoom<\/strong> is an effective way to quickly immerse an audience into a created world and add hints of realism and spontaneity to a film.<\/p>\nThe technique is easily recognizable and simple \u2014 it begins with a wide shot of a large object or character, and then the camera rapidly (with a “handheld” shakiness) zooms in on the subject. The move is supposed to give the film an almost documentary-like<\/strong> vibe. More often than not, the zoom is digitally executed\u00a0<\/strong>during post-production.<\/p>\nWhy It Works<\/h3>\n