{"id":85085,"date":"2016-12-23T05:00:00","date_gmt":"2016-12-23T11:00:00","guid":{"rendered":"https:\/\/www.premiumbeat.com\/blog\/?p=85085"},"modified":"2017-08-10T07:30:10","modified_gmt":"2017-08-10T12:30:10","slug":"7-ways-to-make-corporate-videos-exciting","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/7-ways-to-make-corporate-videos-exciting\/","title":{"rendered":"7 Ways to Make Your Corporate Videos Exciting and Fun"},"content":{"rendered":"<h2 id=\"corporate-video-doesnt-have-to-suck-the-life-out-of-the-room-here-are-seven-simple-ways-to-make-your-corporate-video-as-entertaining-as-it-is-informative\">Corporate video doesn&#8217;t have to suck the life out of the room. Here are seven simple ways to make your corporate video as entertaining as it is informative!<\/h2>\n<p><em>Cover image via <a href=\"https:\/\/www.shutterstock.com\/pic-305148260\/stock-photo-filming-creative-video-footage-with-professional-video-camera-during-the-night.html?src=wzriV37YrGZL_t9H2L3JoA-1-0\" target=\"_blank\" data-wpel-link=\"external\">Shutterstock<\/a><\/em><\/p>\n<p><strong>Corporate video production<\/strong> has been a <strong>mainstay of the film and video production world<\/strong> for as long as cameras have been around. However, for almost just as long, they have suffered a <strong>negative reputation<\/strong> as <strong>unimaginative, uninspired,<\/strong> and<strong> downright boring<\/strong> to watch, shoot, or edit. <strong>That does not have to be the case<\/strong>.<\/p>\n<p>Sure, they often\u00a0feature subjects, people, and companies that are <strong>not usually the most interesting or extreme<\/strong>, but with the right tricks,\u00a0<strong>you can make your corporate videos fun again<\/strong>. If you still have soul enough to be up for the challenge, <strong>here are seven ways to make your corporate videos exciting, fun,<\/strong> and<strong> wildly watchable. <\/strong><\/p>\n<h3 id=\"1-animate-logos\">1. Animate Logos<\/h3>\n<p>https:\/\/vimeo.com\/176231324<\/p>\n<p>In this day and age, knowing\u00a0that some videos still have <strong>flat, non-animated logo reveals at their beginnings and ends<\/strong> is kind of ridiculous.<\/p>\n<p>For those who think\u00a0<strong>a logo card fading in from black or white<\/strong> is still an acceptable way to grab your audience&#8217;s attention, well, you&#8217;re wrong. <strong>You&#8217;re actually losing your audience from the get-go<\/strong>. Aside from a plethora of tutorials available online that show you how to create animated logos, there are<strong> several free and cheap options available on this site alone<\/strong> (like <a href=\"https:\/\/www.rocketstock.com\/free-after-effects-templates\/free-logo-reveal\/\" target=\"_blank\" data-wpel-link=\"external\">the one featured above<\/a>). You&#8217;ll find a few more resources below. Use them!<\/p>\n<ul>\n<li><a href=\"https:\/\/www.premiumbeat.com\/blog\/free-animated-logo-reveals\/\" target=\"_blank\" data-wpel-link=\"internal\">3 FREE Animated Logo Reveals<\/a><\/li>\n<li><a href=\"https:\/\/www.rocketstock.com\/blog\/free-after-effects-logo-reveals-and-animated-fonts\/\" target=\"_blank\" data-wpel-link=\"external\">Free Logo Reveals and Animated Fonts<\/a><\/li>\n<li><a href=\"https:\/\/www.rocketstock.com\/blog\/the-best-logo-animation-tutorials-for-after-effects\/\" target=\"_blank\" data-wpel-link=\"external\">Best Animated Logo Reveal Tutorials<\/a><\/li>\n<\/ul>\n<h3 id=\"2-use-after-effects-templates\">2. Use After Effects Templates<\/h3>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/vDbepWugYDQ?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>Along with an <strong>animated logo reveal<\/strong>, using a full <strong>After Effects template<\/strong> throughout your <strong>corporate video<\/strong> can make a world of difference in <strong>style<\/strong> and<strong> storytelling<\/strong>. A good <strong>AE pack<\/strong> will feature eye-catching <strong>logo reveals, lower thirds, slide animations, animated fonts,<\/strong> and<strong> customizable colors,<\/strong> all of which can be dragged and dropped into your original footage with ease. Here are <strong>some resources below<\/strong>, or just head straight to <a href=\"https:\/\/www.rocketstock.com\/after-effects-templates\/\" target=\"_blank\" data-wpel-link=\"external\">RocketStock and browse their selection online<\/a>.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.premiumbeat.com\/blog\/9-free-after-effects-templates\/\" target=\"_blank\" data-wpel-link=\"internal\">9 FREE After Effects Templates<\/a><\/li>\n<li><a href=\"https:\/\/www.premiumbeat.com\/blog\/more-free-after-effects-templates\/\" target=\"_blank\" data-wpel-link=\"internal\">10 MORE FREE After Effects Templates<\/a><\/li>\n<li><a href=\"https:\/\/www.premiumbeat.com\/blog\/10-free-after-effects-templates-typography\/\" target=\"_blank\" data-wpel-link=\"internal\">Typography After Effects Templates<\/a><\/li>\n<\/ul>\n<h3 id=\"3-get-your-subjects-out-of-white-space\">3. Get Your Subjects Out of White Space<\/h3>\n<p><a href=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2016\/12\/white-wall.jpg\" data-wpel-link=\"internal\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-85093 size-full\" title=\"7 Ways to Make Your Corporate Videos Exciting and Fun. Seriously! - No More White Space\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2016\/12\/white-wall.jpg\" alt=\"7 Ways to Make Your Corporate Videos Exciting and Fun. Seriously! - No More White Space\" width=\"755\" height=\"422\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2016\/12\/white-wall.jpg 755w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2016\/12\/white-wall.jpg?resize=300,168 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2016\/12\/white-wall.jpg?resize=270,150 270w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2016\/12\/white-wall.jpg?resize=277,155 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2016\/12\/white-wall.jpg?resize=359,201 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2016\/12\/white-wall.jpg?resize=543,304 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2016\/12\/white-wall.jpg?resize=560,313 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2016\/12\/white-wall.jpg?resize=150,84 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><br \/>\n<\/a><em>Image via <a href=\"https:\/\/vimeo.com\/blog\/post\/to-infinity-wall-and-beyond\" target=\"_blank\" data-wpel-link=\"external\">Vimeo<\/a><\/em><\/p>\n<p>The <a href=\"https:\/\/www.procyc.com\/content\/what-cyc\" target=\"_blank\" data-wpel-link=\"external\">white cyc wall<\/a> was all the rage after <a href=\"https:\/\/www.youtube.com\/watch?v=ci2D1ig4df4\" target=\"_blank\" data-wpel-link=\"external\">Apple&#8217;s successful run of minimalist commercials<\/a>\u00a0\u2014 however,\u00a0it&#8217;s become <strong>somewhat of the norm in corporate videos ever since<\/strong>. While not necessarily a bad thing in the right circumstances, if you&#8217;re looking to give your videos a boost, <strong>try taking out the shots that literally offer nothing besides their subjects<\/strong>. Offices may not be sexy, but bringing subjects to life <strong>creatively in their actual workspaces and environments<\/strong> can give your videos an instant boost.<\/p>\n<h3 id=\"4-use-better-stock-footage\">4. Use Better Stock Footage<\/h3>\n<p>Whether you&#8217;re using it<strong> for a pick-up shot<\/strong> or<strong> editing\u00a0a full video off a stock budget<\/strong>, there are times when you need to call upon some <strong>dynamic stock footage<\/strong> to show<strong> corporate synergy and collaboration<\/strong>.<\/p>\n<p>Sure, there are almost as many places to get stock assets as there are <strong>miscellaneous shots of workers pointing at white boards,<\/strong> but that doesn&#8217;t mean you can&#8217;t find quality. Using a service like\u00a0<a href=\"http:\/\/www.shutterstock.com\/video\/\" target=\"_blank\" data-wpel-link=\"external\">Shutterstock<\/a>\u00a0is a\u00a0great way to get your video\u00a0to\u00a0<strong>stand out<\/strong>.<\/p>\n<h3 id=\"5-try-to-avoid-flat-compositions-and-straight-lines\">5. Try to Avoid Flat Compositions and\u00a0Straight Lines<\/h3>\n<p><a href=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2016\/12\/Interview-Set-Up.jpg\" data-wpel-link=\"internal\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-85099 size-full\" title=\"7 Ways to Make Your Corporate Videos Exciting and Fun. Seriously! - Open Up the Space\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2016\/12\/Interview-Set-Up.jpg\" alt=\"7 Ways to Make Your Corporate Videos Exciting and Fun. Seriously! - Open Up the Space\" width=\"755\" height=\"425\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2016\/12\/Interview-Set-Up.jpg 755w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2016\/12\/Interview-Set-Up.jpg?resize=300,169 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2016\/12\/Interview-Set-Up.jpg?resize=277,156 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2016\/12\/Interview-Set-Up.jpg?resize=359,202 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2016\/12\/Interview-Set-Up.jpg?resize=543,306 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2016\/12\/Interview-Set-Up.jpg?resize=560,315 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2016\/12\/Interview-Set-Up.jpg?resize=150,84 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><br \/>\n<\/a><em>Image via <a href=\"https:\/\/www.youtube.com\/watch?v=94KYwPhj5mA\" target=\"_blank\" data-wpel-link=\"external\">BTV Business Television<\/a><\/em><\/p>\n<p>When <strong>shooting corporate video<\/strong>, it&#8217;s important to remind yourself that<strong> you&#8217;re already down in the count against boring<\/strong> an audience. Filming for convenience (i.e. setting an interview against a wall for minimal set dressing) may be a common urge \u2014\u00a0<strong>but you should resist that urge when possible<\/strong>.<\/p>\n<p>It might not look like a big difference, but the image above at the very least <strong>gives some depth in space and color, as well as several different line planes<\/strong> to direct the eye back to the subject \u2014\u00a0<strong>all helpful devices in giving your audience a reason to keep watching<\/strong>.<\/p>\n<h3 id=\"6-minimize-corporate-buzzwords\">6. Minimize\u00a0Corporate Buzzwords<\/h3>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/MHg_M_zKA6Y?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p><em>Video via <a href=\"https:\/\/www.youtube.com\/channel\/UC1c1jXGTjN2hafB_iXuAtqg\" target=\"_blank\" data-wpel-link=\"external\">Avaya<\/a><\/em><\/p>\n<p>This may be easier said than done (following the next step listed below might help), but one of the biggest flaws in the realm of<strong> corporate video<\/strong>\u00a0is the amount of <strong>buzzspeak, buzzwords,<\/strong> and<strong> industry terms<\/strong> that \u2014 while helpful to those with explicit knowledge \u2014\u00a0can instantly take any bystander\u00a0or less business-savvy viewer out of the video.\u00a0If you hear one of these words dropped in an interview, <strong>make a point to get the speaker\u00a0to explain things in a more rudimentary fashion<\/strong>.<\/p>\n<h3 id=\"7-have-conversations-not-scripts\">7. Have Conversations, Not Scripts<\/h3>\n<p><a href=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2016\/12\/Interview-Shot.jpg\" data-wpel-link=\"internal\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-85102 size-full\" title=\"7 Ways to Make Your Corporate Videos Exciting and Fun. Seriously! - Conversations, Not Scripts\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2016\/12\/Interview-Shot.jpg\" alt=\"7 Ways to Make Your Corporate Videos Exciting and Fun. Seriously! - Conversations, Not Scripts\" width=\"755\" height=\"431\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2016\/12\/Interview-Shot.jpg 755w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2016\/12\/Interview-Shot.jpg?resize=300,171 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2016\/12\/Interview-Shot.jpg?resize=277,158 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2016\/12\/Interview-Shot.jpg?resize=359,205 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2016\/12\/Interview-Shot.jpg?resize=543,310 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2016\/12\/Interview-Shot.jpg?resize=560,320 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2016\/12\/Interview-Shot.jpg?resize=150,86 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><br \/>\n<\/a><em>Image via <a href=\"http:\/\/blacklabelfilmstudio.com\/newsfeed\/behind-the-scenes-at-akamai-2-2-2-3-2-2-2-2-2-2-2\/\" target=\"_blank\" data-wpel-link=\"external\">Black Label Film Studio<\/a><\/em><\/p>\n<p>Which brings us to our final tip. Some videos need to be tightly scripted \u2014\u00a0<strong>like whiteboards or animated pieces<\/strong>\u00a0\u2014 but for those that rely on corporate employees talking into the camera, <strong>scripts can be devastating when read poorly and unconfidently<\/strong>.<\/p>\n<p>One of the best ways to entice the best out of your subjects is to <strong>get them talking to you in a conversational way<\/strong>, straying away from rigid, scripted reciting of information. <strong>Get them comfortable in a spot in the room and focused away from the camera<\/strong>. If they&#8217;re any good at their jobs, <strong>they&#8217;ll usually be excited to talk about it<\/strong>\u00a0\u2014 just, you know, to another person, not a camera lens.<\/p>\n<hr \/>\n<p><strong>How do you keep your corporate videos from boring the audience?<\/strong> Let us know in the comments below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Corporate video doesn&#8217;t have to suck the life out of the room. Here are seven simple ways to make your corporate video as entertaining as it is \u2026<\/p>\n","protected":false},"author":76,"featured_media":85354,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[4519,39,583],"tags":[1093,5376,472],"class_list":["post-class-post-85085","post-class-post","post-class-type-post","post-class-status-publish","post-class-format-standard","post-class-has-post-thumbnail","post-class-hentry","post-class-category-cinematography-2","post-class-category-video-editing","post-class-category-video-production-2","post-class-tag-cinematography","post-class-tag-video-editing","post-class-tag-video-production"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>7 Ways to Make Your Corporate Videos Exciting and Fun<\/title>\n<meta name=\"description\" content=\"Corporate video doesn&#039;t have to suck the life out of the room. 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