{"id":85152,"date":"2017-04-06T06:00:02","date_gmt":"2017-04-06T11:00:02","guid":{"rendered":"https:\/\/www.premiumbeat.com\/blog\/?p=85152"},"modified":"2017-04-04T10:47:43","modified_gmt":"2017-04-04T15:47:43","slug":"making-how-to-videos-and-youtube-tutorials","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/making-how-to-videos-and-youtube-tutorials\/","title":{"rendered":"How To Make How-To Videos and YouTube Tutorials"},"content":{"rendered":"

How-To videos are in demand. Learn how to secure clients and take advantage of this growing medium.<\/h2>\n

Top image via Seth Doyle<\/a>.<\/em><\/p>\n

The how-to video is\u00a0changing the landscape of online video, and we, as filmmakers, no longer have to limit ourselves to old-school 30-second television ads.\u00a0Since 2014, searches related to \u201chow to\u201d content on YouTube grew 70% year-over-year<\/a>.<\/p>\n

Social media platforms like YouTube<\/a>, Instagram<\/a>, and Facebook<\/a> have opened the doors to\u00a0new and engaging types of content \u2014\u00a0content\u00a0that builds relationships with our clients<\/strong> (and our client’s clients) and offers true value to our customers.<\/p>\n


\n<\/a>\"How<\/a>Image via Google<\/a>.<\/em><\/p>\n

Endlessly engaging and effective at\u00a0generating and nurturing leads, how-to videos are cheap to produce and offer immense value to our corporate video clients and their customers. Companies like Columbia<\/a>, Starbucks<\/a>, and Google<\/a> are producing value-laden, branded how-to videos for their customers in return for brand loyalty<\/strong> and higher marketing ROIs.<\/p>\n

In this post, I’ll walk you through my process for producing a value-laden and entertaining how-to video<\/strong> for your corporate video client (with tips, techniques, and a few\u00a0free pdfs<\/strong><\/a>\u00a0along the way).<\/p>\n

Let’s dive right in.<\/p>\n

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The Three Types of How-To Videos (and When to Use Them)<\/h3>\n

The Entertainer<\/strong><\/p>\n