{"id":85937,"date":"2017-01-23T12:37:00","date_gmt":"2017-01-23T18:37:00","guid":{"rendered":"https:\/\/www.premiumbeat.com\/blog\/?p=85937"},"modified":"2017-02-01T16:25:08","modified_gmt":"2017-02-01T22:25:08","slug":"landing-video-projects-with-law-firms","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/landing-video-projects-with-law-firms\/","title":{"rendered":"Legal Marketing: Tips for Landing Video Projects with Law Firms"},"content":{"rendered":"<h2 id=\"looking-to-land-more-corporate-clients-for-your-video-production-projects-consider-learning-the-ins-and-outs-of-legal-marketing\">Looking to land more corporate clients for your video production projects? Consider learning the ins and outs of legal marketing.<\/h2>\n<p><em>Cover image via <a href=\"http:\/\/www.amc.com\/shows\/better-call-saul\" target=\"_blank\" data-wpel-link=\"external\">AMC<\/a><\/em><\/p>\n<p><a href=\"https:\/\/www.premiumbeat.com\/blog\/how-to-produce-compelling-corporate-video\/\" target=\"_blank\" data-wpel-link=\"internal\">Corporate video<\/a> is a <a href=\"https:\/\/www.premiumbeat.com\/blog\/3-tips-for-pitching-a-corporate-video\/\" target=\"_blank\" data-wpel-link=\"internal\">well-covered subject<\/a> on the <a href=\"https:\/\/www.premiumbeat.com\/blog\/tag\/corporate-video\/\" target=\"_blank\" data-wpel-link=\"internal\">PremiumBeat blog<\/a>, as it&#8217;s a fantastic way for <a href=\"https:\/\/www.premiumbeat.com\/blog\/how-to-get-corporate-video-clients\/\" target=\"_blank\" data-wpel-link=\"internal\">video pros to make money<\/a>\u00a0while honing their skills. One of the more lucrative spaces within the corporate video world is\u00a0<strong>legal marketing.\u00a0<\/strong>Law firms vary in size, but as a whole, <strong>they represent a huge industry in the United States<\/strong> and abroad.<\/p>\n<p>With increasing competition and the new age of digital distribution, <strong>legal marketing is becoming more of a focus<\/strong> for even the &#8220;stuffiest,&#8221; most traditional\u00a0legal institutions. This means <strong>video production is fast becoming an in-demand service<\/strong>, which can be quite profitable.<\/p>\n<p>Let\u2019s explore some of <strong>the types of video projects<\/strong> that exist in the field, as well as<strong> how you can distinguish yourself and your brand<\/strong> to land some remunerative clients.<\/p>\n<h3 id=\"landing-page-films\">Landing Page Films<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-85975 size-full\" title=\"Legal Marketing: Tips for Landing Video Projects with Law Firms - Landing Page\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2017\/01\/Landing-Page.jpg\" alt=\"Legal Marketing: Tips for Landing Video Projects with Law Firms - Landing Page\" width=\"755\" height=\"530\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/01\/Landing-Page.jpg 755w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/01\/Landing-Page.jpg?resize=300,211 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/01\/Landing-Page.jpg?resize=277,194 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/01\/Landing-Page.jpg?resize=359,252 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/01\/Landing-Page.jpg?resize=543,381 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/01\/Landing-Page.jpg?resize=560,393 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/01\/Landing-Page.jpg?resize=150,105 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><\/p>\n<p><em>Image via <a href=\"http:\/\/www.wordstream.com\/blog\/ws\/2014\/12\/16\/video-landing-pages\" target=\"_blank\" data-wpel-link=\"external\">Wordstream<\/a><\/em><\/p>\n<p>Law firms are built to be<strong> trustworthy and reliable<\/strong>. Of course, by their nature, they can also be very slow moving and conservative in terms of <strong>marketing, branding, and embracing new technologies<\/strong>. This is especially true for <strong>the larger firms that deal work with the largest of clients<\/strong>.<\/p>\n<p>However, even the giant institutions are finally coming around to <strong>the age of the internet<\/strong>, and, as such, are embracing their websites and web presences to a much larger degree. For video professionals, <strong>this can be a good thing.<\/strong><\/p>\n<p>Most mainstream brands, which have been closer to the forefront of <strong>building their online footprints<\/strong>, have already done years of work in video projects. For law firms finally catching up to the curve, <strong>many are just now looking to define their video brands<\/strong>.<\/p>\n<p>A smart first step (which can<strong>\u00a0result in years of additional projects<\/strong>) is to work with law firms to produce their <strong>brand identity<\/strong> or<strong>\u00a0website landing page films<\/strong>.<\/p>\n<p>These are the videos which will appear on their website homepage, often used as a <strong>catch-all identity, recruitment, sales pitch video<\/strong> which leads a visitor into how to connect with the firm and learn more.<\/p>\n<p>If you can get your foot in the door to<strong> produce a landing page video for a firm<\/strong>, you can position yourself as the firm&#8217;s de-facto video producer of record to further define their brand and <strong>work on all additional video projects<\/strong> in the future.<\/p>\n<h3 id=\"client-testimonials\">Client Testimonials<\/h3>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/a7qbvKUmc44?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p><em>Video\u00a0via\u00a0<a href=\"http:\/\/www.crispvideo.com\/\" target=\"_blank\" data-wpel-link=\"external\">Crisp Video<\/a><\/em><\/p>\n<p>Law firms have also been <strong>less advertising and marketing-based in general<\/strong> because they traditionally rely more on <strong>personal relationships, recommendations, and word of mouth<\/strong>. If a firm services a person or client well, they are <strong>recommended and passed along to others<\/strong>.<\/p>\n<p>From a video production standpoint, <strong>this can be another lucrative avenue<\/strong> for work. <strong>Client testimonials are a great way to give these recommendations (or \u201ctestimonials\u201d)<\/strong> a polished look, and the final product is incredible shareable.<\/p>\n<h3 id=\"award-videos\">Award Videos<\/h3>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/z58yL_gAs_A?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p><strong>Award videos <\/strong>are another path to working with major law firms, as the legal industry is known for honoring itself every year with\u00a0different <strong>awards, recognitions,<\/strong> and<strong> lifetime achievement ceremonies.\u00a0<\/strong>In the past, a <strong>quick slideshow<\/strong> may have sufficed, but\u00a0modern award ceremonies most always include<strong> video tributes<\/strong> to honorees.<\/p>\n<p>Don&#8217;t think of\u00a0these as <strong>\u201cminor\u201d projects <\/strong>with smaller budgets \u2014 think of them as\u00a0<strong>perfect<\/strong>\u00a0<strong>foot-in-the-door projects<\/strong>\u00a0which can provide an inroad to legal marketing.<\/p>\n<p>They also usually all need to be <strong>uniquely produced and tailored to each individual and ceremony<\/strong>, which can be a <strong>steady stream of work<\/strong> year in and year out.<\/p>\n<h3 id=\"subject-matter-explainers\">Subject Matter Explainers<\/h3>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/mPAPoglLfcA?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>Many law firms (and solo practice lawyers) often focus on<strong> one main subject of expertise <\/strong>\u2014\u00a0intellectual property, family divorce, hail damage on cars, etc.\u00a0In their crowded fields, they must work very hard to brand themselves as the \u201cde-facto expert\u201d on their subject matter.<\/p>\n<p>A great way for these lawyers or firms to <strong>show their expertise<\/strong> is by producing short, in-depth\u00a0<strong>explainer films<\/strong> in which they offer<strong> practical advice<\/strong> on these subjects, while encouraging viewers to <strong>contact them<\/strong> for more specific counseling. These can be anything from<strong> subject background information, specific client examples, or animated explainer videos<\/strong>.<\/p>\n<hr \/>\n<h3 id=\"how-to-distinguish-your-brand\">How to Distinguish Your Brand<\/h3>\n<p><a href=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2017\/01\/Lawyer-1.jpg\" data-wpel-link=\"internal\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-85979 size-full\" title=\"Legal Marketing: Tips for Landing Video Projects with Law Firms - Distinguish Your Brand\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2017\/01\/Lawyer-1.jpg\" alt=\"Legal Marketing: Tips for Landing Video Projects with Law Firms - Distinguish Your Brand\" width=\"755\" height=\"495\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/01\/Lawyer-1.jpg 755w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/01\/Lawyer-1.jpg?resize=300,197 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/01\/Lawyer-1.jpg?resize=277,182 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/01\/Lawyer-1.jpg?resize=359,235 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/01\/Lawyer-1.jpg?resize=543,356 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/01\/Lawyer-1.jpg?resize=560,367 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/01\/Lawyer-1.jpg?resize=150,98 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><br \/>\n<\/a><em>Image via <a href=\"https:\/\/www.shutterstock.com\/image-photo\/video-camera-operator-working-his-professional-281389880?src=b8SJot20kdemr-yTaroNCg-1-72\" target=\"_blank\" data-wpel-link=\"external\">Shutterstock<\/a><\/em><\/p>\n<p>So, <strong>how do you land these legal marketing gigs?<\/strong> Besides doing due diligence in terms of marketing yourself and reaching out to make connections, a good deal of work will need to go into <strong>making sure you\u2019re the right person for the project<\/strong>. Here are some <strong>key elements<\/strong> you\u2019ll need to define to <strong>distinguish your brand<\/strong>.<\/p>\n<h3 id=\"exude-professionalism\">Exude Professionalism<\/h3>\n<p><a href=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2017\/01\/Lawyer-2.jpg\" data-wpel-link=\"internal\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-85978 size-full\" title=\"Legal Marketing: Tips for Landing Video Projects with Law Firms - Professional\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2017\/01\/Lawyer-2.jpg\" alt=\"Legal Marketing: Tips for Landing Video Projects with Law Firms - Professional\" width=\"755\" height=\"395\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/01\/Lawyer-2.jpg 755w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/01\/Lawyer-2.jpg?resize=300,157 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/01\/Lawyer-2.jpg?resize=277,145 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/01\/Lawyer-2.jpg?resize=359,188 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/01\/Lawyer-2.jpg?resize=543,284 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/01\/Lawyer-2.jpg?resize=560,293 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/01\/Lawyer-2.jpg?resize=150,78 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><br \/>\n<\/a><em>Image via <a href=\"https:\/\/www.shutterstock.com\/image-photo\/people-sitting-round-table-negotiations-conference-438702076?src=oxD9qugX02MNHRNuTMuiJQ-1-0\" target=\"_blank\" data-wpel-link=\"external\">Shutterstock<\/a><\/em><\/p>\n<p>Above all, working in <strong>legal marketing<\/strong> requires<strong> the utmost level of professionalism<\/strong>. If you still operate as a film student or <strong>indie startup,<\/strong> law firms are simply not going to give you the time of day. The major, established firms build their\u00a0<strong>reputations on being the epitome of professionalism<\/strong>\u00a0\u2014 it&#8217;s how they land those million-dollar retainers.<strong>\u00a0Unless you reflect their professionalism<\/strong>, they won\u2019t let you reflect theirs.<\/p>\n<h3 id=\"presentable-is-key\">&#8220;Presentable&#8221; Is Key<\/h3>\n<p><a href=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2017\/01\/Lawyer-4.jpg\" data-wpel-link=\"internal\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-85980 size-full\" title=\"Legal Marketing: Tips for Landing Video Projects with Law Firms - Presentable\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2017\/01\/Lawyer-4.jpg\" alt=\"Legal Marketing: Tips for Landing Video Projects with Law Firms - Presentable\" width=\"755\" height=\"443\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/01\/Lawyer-4.jpg 755w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/01\/Lawyer-4.jpg?resize=300,176 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/01\/Lawyer-4.jpg?resize=277,163 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/01\/Lawyer-4.jpg?resize=359,211 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/01\/Lawyer-4.jpg?resize=543,319 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/01\/Lawyer-4.jpg?resize=560,329 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/01\/Lawyer-4.jpg?resize=150,88 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><br \/>\n<\/a><em>Image via <a href=\"https:\/\/www.shutterstock.com\/image-photo\/business-man-filming-website-video-179843654?src=6EZOG9l7hyzwsqNP-CW4EQ-1-1\" target=\"_blank\" data-wpel-link=\"external\">Shutterstock<\/a><\/em><\/p>\n<p>Law firms are (usually) not the most fashionable of places. In fact, they\u2019re usually the opposite, as their <strong>conservative trustworthiness is reflected in the absence of flash or distraction<\/strong>. While working with lawyers and their clients, you do want to <strong>put them in their best light <\/strong>(literally and figuratively), but you will always want to keep everything (yourself included) as <strong>straight-laced<\/strong> and<strong> presentable<\/strong> as possible.<\/p>\n<h3 id=\"maintain-confidentiality\">Maintain Confidentiality<\/h3>\n<p><a href=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2017\/01\/Lawyer-3.jpg\" data-wpel-link=\"internal\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-85977 size-full\" title=\"Legal Marketing: Tips for Landing Video Projects with Law Firms - Confidential\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2017\/01\/Lawyer-3.jpg\" alt=\"Legal Marketing: Tips for Landing Video Projects with Law Firms - Confidential\" width=\"755\" height=\"503\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/01\/Lawyer-3.jpg 755w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/01\/Lawyer-3.jpg?resize=300,200 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/01\/Lawyer-3.jpg?resize=277,185 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/01\/Lawyer-3.jpg?resize=359,239 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/01\/Lawyer-3.jpg?resize=543,362 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/01\/Lawyer-3.jpg?resize=560,373 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/01\/Lawyer-3.jpg?resize=150,100 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><br \/>\n<\/a><em>Image via <a href=\"https:\/\/www.shutterstock.com\/image-photo\/silhouette-photographer-cameraman-shot-video-on-161028431?src=fluMM9A-Jkrpk2_4kNIwNQ-1-0\" target=\"_blank\" data-wpel-link=\"external\">Shutterstock<\/a>\u00a0<\/em><\/p>\n<p>A big tenet of the above-mentioned professionalism is a <strong>strict adherence to client confidentiality<\/strong>. Along with the external-facing video work, there are ample <strong>private and internal video projects in law firms<\/strong>\u00a0that require <strong>100% contractual confidentiality<\/strong>. Legal matters are not to be taken lightly \u2014 if you break confidentiality, <strong>you\u2019ll be squarely in the crosshairs<\/strong> of the very people most equipped to notice such things.<\/p>\n<hr \/>\n<p><strong>Have any other tips or tricks for video professionals in legal marketing?<\/strong> Let us know in the comments below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking to land more corporate clients for your video production projects? Consider learning the ins and outs of legal marketing.<\/p>\n","protected":false},"author":76,"featured_media":85938,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[3843,583],"tags":[1133,536,472],"class_list":["post-class-post-85937","post-class-post","post-class-type-post","post-class-status-publish","post-class-format-standard","post-class-has-post-thumbnail","post-class-hentry","post-class-category-filmmaking-2","post-class-category-video-production-2","post-class-tag-corporate-video","post-class-tag-filmmaking","post-class-tag-video-production"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Legal Marketing: Tips for Landing Video Projects with Law Firms<\/title>\n<meta name=\"description\" content=\"Looking to land more corporate clients for your video production projects? 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