{"id":86631,"date":"2017-02-08T11:58:00","date_gmt":"2017-02-08T17:58:00","guid":{"rendered":"https:\/\/www.premiumbeat.com\/blog\/?p=86631"},"modified":"2017-02-08T11:58:25","modified_gmt":"2017-02-08T17:58:25","slug":"behind-the-scenes-of-best-super-bowl-commercials","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/behind-the-scenes-of-best-super-bowl-commercials\/","title":{"rendered":"Behind the Scenes of the Best Super Bowl Commercials"},"content":{"rendered":"

For those who\u00a0enjoy the big game\u00a0more for the TV spots than the actual football, let’s peek behind the scenes of some of this year’s best Super Bowl commercials.<\/h2>\n

Cover image via ABC News<\/a>.<\/em><\/p>\n

According to an article in The New York Times<\/a>, the cost of a Super Bowl ad has doubled in the last decade<\/strong>. This year, for\u00a0Super Bowl LI<\/a>, airing a 30-second TV spot<\/strong> was a nearly\u00a0$5 million spend.<\/strong>\u00a0On average, advertisers also spent an additional\u00a0$1 million to market<\/strong>\u00a0their ads, proving that brand investments in Super Bowl campaigns<\/strong> are growing larger and deeper<\/strong> than ever before.<\/p>\n

\"Behind<\/p>\n

Chart by\u00a0Kantar Media via NY Times<\/a>.<\/em><\/p>\n

So what does this mean for those in the world of video production<\/strong> and marketing? It means, well, that things are trending up. <\/strong>Just look at that chart!<\/em>\u00a0As costs rise, the fight for greater returns intensifies, and that’s fantastic news for the video producers tasked with creating\u00a0ancillary\u00a0web content<\/strong> and supporting PR campaigns.<\/strong><\/p>\n

One example of said ancillary content \u2014 the always popular behind-the-scenes featurette<\/strong>. These sharable<\/strong> clips\u00a0offer a glimpse into the production crews, setups, and workflows required to create media that advertisers hope will become part of the culture\u00a0in the wake of the big game.<\/p>\n

Let’s go behind the scenes of some of 2017’s best Super Bowl commercials.<\/strong><\/p>\n

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Buick \u2014 “Pee Wee” featuring Cam Newton & Miranda Kerr<\/h3>\n