{"id":86831,"date":"2017-06-07T06:00:19","date_gmt":"2017-06-07T11:00:19","guid":{"rendered":"https:\/\/www.premiumbeat.com\/blog\/?p=86831"},"modified":"2017-06-07T08:50:48","modified_gmt":"2017-06-07T13:50:48","slug":"create-top-down-video","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/create-top-down-video\/","title":{"rendered":"How To Create A Top-Down Video"},"content":{"rendered":"<h2 id=\"top-down-videos-showcase-everything-from-sales-to-how-to-learn-how-to-properly-set-up-your-own-top-down-video\">Top-down videos showcase\u00a0everything from sales to how-to. Learn how to properly set up your own top-down video.<\/h2>\n<p><em>Cover image via <a href=\"http:\/\/schedule.sxsw.com\/2017\/films\/64842\" target=\"_blank\" data-wpel-link=\"external\">The Collection<\/a>.<\/em><\/p>\n<p>Unless you&#8217;ve never seen the internet, you more than likely see a dozen videos a week that look a little something like this:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-91064 size-full\" title=\"How To Create A Top-Down Video \u2014 Facebook Screen Capture\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2017\/05\/Facebook-Food-Video.jpg\" alt=\"How To Create A Top-Down Video \u2014 Facebook Screen Capture\" width=\"755\" height=\"400\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/05\/Facebook-Food-Video.jpg 755w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/05\/Facebook-Food-Video.jpg?resize=300,159 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/05\/Facebook-Food-Video.jpg?resize=277,147 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/05\/Facebook-Food-Video.jpg?resize=359,190 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/05\/Facebook-Food-Video.jpg?resize=543,288 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/05\/Facebook-Food-Video.jpg?resize=560,297 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/05\/Facebook-Food-Video.jpg?resize=150,79 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><\/p>\n<p>You see these videos from DIY craft pages on how to turn an old soda can into a desktop accessory, or from a Buzzfeed food channel on how to make quality dishes with <strong>60-second tutorial videos<\/strong>. Although it&#8217;s not a new concept, the <strong>top-down style<\/strong> has grown\u00a0in popularity with the surge of social media, even making its way to <strong>TV commercials<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-91067 size-full\" title=\"How To Create A Top-Down Video \u2014 TV Commercial\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2017\/05\/Tesco-Mobile-Top-Down.jpg\" alt=\"How To Create A Top-Down Video \u2014 TV Commercial\" width=\"755\" height=\"400\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/05\/Tesco-Mobile-Top-Down.jpg 755w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/05\/Tesco-Mobile-Top-Down.jpg?resize=300,159 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/05\/Tesco-Mobile-Top-Down.jpg?resize=277,147 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/05\/Tesco-Mobile-Top-Down.jpg?resize=359,190 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/05\/Tesco-Mobile-Top-Down.jpg?resize=543,288 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/05\/Tesco-Mobile-Top-Down.jpg?resize=560,297 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/05\/Tesco-Mobile-Top-Down.jpg?resize=150,79 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><br \/>\n<em>Image via Tesco Mobile (UK).<\/em><\/p>\n<h3 id=\"the-setup\">The\u00a0Setup<\/h3>\n<p>Cinematography Database&#8217;s Matt Workman and\u00a0Greg from Lens Pro To Go break down how to <strong>achieve a similar effect<\/strong> in the video below.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/oXO6Ln7vnt4?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>Although the video demonstrates <strong>how to set up\u00a0tabletop lighting with a drop shadow<\/strong>, the setup is primarily the same if you&#8217;re working with Fresnels. If you want\u00a0<strong>a drop shadow look<\/strong>, the video above is your <strong>one-stop guide<\/strong>. The drop shadow works well for gear reviews. It&#8217;s a technique I use when reviewing products.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-91066 size-full\" title=\"How To Create A Top-Down Video \u2014 Drop Shadow\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2017\/05\/Top-Down-Shadows.jpg\" alt=\"How To Create A Top-Down Video \u2014 Drop Shadow\" width=\"755\" height=\"400\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/05\/Top-Down-Shadows.jpg 755w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/05\/Top-Down-Shadows.jpg?resize=300,159 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/05\/Top-Down-Shadows.jpg?resize=277,147 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/05\/Top-Down-Shadows.jpg?resize=359,190 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/05\/Top-Down-Shadows.jpg?resize=543,288 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/05\/Top-Down-Shadows.jpg?resize=560,297 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/05\/Top-Down-Shadows.jpg?resize=150,79 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><\/p>\n<p>However, for food and craft videos, you want to employ <strong>a high-key setup<\/strong> because\u00a0any shadows will likely\u00a0become distracting.<\/p>\n<p>Thankfully for us,\u00a0<a class=\"g-hovercard yt-uix-sessionlink spf-link \" href=\"https:\/\/www.youtube.com\/channel\/UC-SJ6nODDmufqBzPBwCvYvQ\" target=\"_blank\">CBS This Morning<\/a>\u00a0sat down with Buzzfeed&#8217;s Tasty crew to see how the project came to life, and there were plenty of <strong>behind-the-scenes images<\/strong> revealing exactly how they create top-down videos.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/-wBxq-BiYHA?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>The crew uses\u00a0a<strong> Canon 70D<\/strong> with a <strong>100mm f\/2.8L Macro lens<\/strong>, a <strong>TVLogic 5.6&#8243; monitor<\/strong>, and what looks to be two <strong>Kino Flos<\/strong>. Of course, there is also the rigging, c-stands, a tripod, and light stands, but by no means is this equipment list an overly expensive one.<\/p>\n<p>The primary element of pulling off this high-key style is <strong><em>soft<\/em>\u00a0<em>diffused lighting<\/em><\/strong><em>.\u00a0<\/em>If I were to blast a set of fresnels at\u00a0the worktop, there would be as many shadows as a\u00a0musical theater\u00a0stage. If you&#8217;re not too sure what soft lighting is, you can find a rundown in this <a href=\"https:\/\/www.premiumbeat.com\/blog\/cinematography-tip-how-to-create-soft-diffused-light\/\" target=\"_blank\" data-wpel-link=\"internal\">PremiumBeat article<\/a>, but simply put, <strong>soft lighting comes from\u00a0a large source<\/strong>. A Fresnel lamp, which has a very small source, will produce hard light.<\/p>\n<ul>\n<li>Set up your workspace and attach the camera to the c-stand using a camera mount. Ideally, you need <strong>two c-stands<\/strong> for this so you can center-position the camera. Using only\u00a0one stand centered in the middle of the workspace will make moving difficult.<\/li>\n<li>Position the first light (a Kino Flo 4&#215;4 feature would be perfect) directly above, and cover the light with a <strong>diffusion sheet<\/strong> or <strong>gel<\/strong>. You only want to use a <strong>0.3\/1 stop gel<\/strong>.<\/li>\n<li>Position the second light behind the worktop in front of you, but <strong>dim the intensity slightly<\/strong>. If you don&#8217;t have a dimmer on the light source you are using, apply another stop of <strong>diffusion gel<\/strong>.<\/li>\n<\/ul>\n<p>From this setup, you should be left with a <strong>soft, shadowless display<\/strong>. The top light will illuminate the surface area, and the light in front will remove any faint shadows that may the top light may cause, and it will push them your way out of view from the camera.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-91063 size-full\" title=\"How To Create A Top-Down Video \u2014 Shadowless Display\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2017\/05\/CBS-This-Morning-Tasty.jpg\" alt=\"How To Create A Top-Down Video \u2014 Shadowless Display\" width=\"755\" height=\"400\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/05\/CBS-This-Morning-Tasty.jpg 755w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/05\/CBS-This-Morning-Tasty.jpg?resize=300,159 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/05\/CBS-This-Morning-Tasty.jpg?resize=277,147 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/05\/CBS-This-Morning-Tasty.jpg?resize=359,190 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/05\/CBS-This-Morning-Tasty.jpg?resize=543,288 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/05\/CBS-This-Morning-Tasty.jpg?resize=560,297 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/05\/CBS-This-Morning-Tasty.jpg?resize=150,79 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><br \/>\n<em>Image via <a href=\"http:\/\/www.cbsnews.com\/news\/behind-the-scenes-buzzfeed-tasty-cooking-series\/\" target=\"_blank\" data-wpel-link=\"external\">CBS This Morning<\/a>.<\/em><\/p>\n<p>Kino Flos and larger LED lights can seem expensive if you&#8217;re on a tight\u00a0budget. So instead, we can look at achieving this look with a <strong>diffusion silk, and fresnel lamps<\/strong>.<\/p>\n<p>Place your <strong>silk<\/strong> 4-6 feet above the work area (the distance from the worktop will decrease or increase the intensity of the light), and position a <strong>Fresnel<\/strong> on either side and direct them towards the silk so they cover an even area. The light will then bounce down to the worktop creating a <strong>nice, soft glow<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-91065 size-full\" title=\"How To Create A Top-Down Video \u2014 Bouncing Light\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2017\/05\/Top-Down-Fresnel.jpg\" alt=\"How To Create A Top-Down Video \u2014 Bouncing Light\" width=\"755\" height=\"400\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/05\/Top-Down-Fresnel.jpg 755w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/05\/Top-Down-Fresnel.jpg?resize=300,159 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/05\/Top-Down-Fresnel.jpg?resize=277,147 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/05\/Top-Down-Fresnel.jpg?resize=359,190 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/05\/Top-Down-Fresnel.jpg?resize=543,288 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/05\/Top-Down-Fresnel.jpg?resize=560,297 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/05\/Top-Down-Fresnel.jpg?resize=150,79 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><br \/>\n<em>Image via <a href=\"https:\/\/www.youtube.com\/user\/cinematographydb\" target=\"_blank\" data-wpel-link=\"external\">Cinematography Database<\/a>.<\/em><\/p>\n<p>If you&#8217;re working with an <strong>ultra low budget<\/strong>, you could achieve similar results using a <strong>white bed sheet instead of a silk<\/strong>, and instead of c-stands, you could use a tripod such as the\u00a0<strong>Manfrotto MT190XPRO3<\/strong>, which supports\u00a0<strong>horizontal\u00a0filming and photography<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-91070 size-full\" title=\"How To Create A Top-Down Video \u2014 Tripods\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2017\/05\/Manfrotto-MT190XPRO3.jpg\" alt=\"How To Create A Top-Down Video \u2014 Tripods\" width=\"755\" height=\"400\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/05\/Manfrotto-MT190XPRO3.jpg 755w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/05\/Manfrotto-MT190XPRO3.jpg?resize=300,159 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/05\/Manfrotto-MT190XPRO3.jpg?resize=277,147 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/05\/Manfrotto-MT190XPRO3.jpg?resize=359,190 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/05\/Manfrotto-MT190XPRO3.jpg?resize=543,288 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/05\/Manfrotto-MT190XPRO3.jpg?resize=560,297 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/05\/Manfrotto-MT190XPRO3.jpg?resize=150,79 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><\/p>\n<p>Of course, if you are making these videos to\u00a0upload to Facebook, you can always follow Buzzfeed&#8217;s suit and <strong>crop your videos<\/strong> to <strong>optimize them for mobile<\/strong>. You can learn more about turning your videos into the 1:1 ratio <a href=\"https:\/\/www.premiumbeat.com\/blog\/upload-60-second-videos-to-instagram\/\" target=\"_blank\" data-wpel-link=\"internal\">here<\/a>.<\/p>\n<hr \/>\n<p><strong>Do you have tips for lighting top-down videos?<\/strong> Let us know in the comments.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Top-down videos showcase everything from sales to how-to. Learn how to properly set up your own top-down video.<\/p>\n","protected":false},"author":72,"featured_media":91302,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4519,3843,583],"tags":[5601,5599,472,5600],"class_list":["post-class-post-86831","post-class-post","post-class-type-post","post-class-status-publish","post-class-format-standard","post-class-has-post-thumbnail","post-class-hentry","post-class-category-cinematography-2","post-class-category-filmmaking-2","post-class-category-video-production-2","post-class-tag-facebook-videos","post-class-tag-top-down-video","post-class-tag-video-production","post-class-tag-worktop-lighting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v21.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Create A Top-Down Video<\/title>\n<meta name=\"description\" content=\"Top-down videos showcase everything from sales to how-to. 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Learn how to properly set up your own top-down video.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.premiumbeat.com\/blog\/create-top-down-video\/\" \/>\n<meta property=\"og:site_name\" content=\"The Beat: A Blog by PremiumBeat\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/premiumbeat\" \/>\n<meta property=\"article:author\" content=\"http:\/\/www.facebook.com\/uglymcgregor\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-07T11:00:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-06-07T13:50:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pbblogassets.s3.amazonaws.com\/uploads\/2017\/06\/07084937\/top-down-cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"584\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lewis McGregor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lewismcgregor\" \/>\n<meta name=\"twitter:site\" content=\"@Premiumbeat\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lewis McGregor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.premiumbeat.com\/blog\/create-top-down-video\/\",\"url\":\"https:\/\/www.premiumbeat.com\/blog\/create-top-down-video\/\",\"name\":\"How To Create A Top-Down Video\",\"isPartOf\":{\"@id\":\"https:\/\/www.premiumbeat.com\/blog\/#website\"},\"datePublished\":\"2017-06-07T11:00:19+00:00\",\"dateModified\":\"2017-06-07T13:50:48+00:00\",\"author\":{\"@id\":\"https:\/\/www.premiumbeat.com\/blog\/#\/schema\/person\/7a152cc21e9a209453f30a642d47bf67\"},\"description\":\"Top-down videos showcase everything from sales to how-to. 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