To say Facebook is the future is an understatement. It\u2019s the here and now<\/strong>\u00a0of online users and digital audiences<\/strong>. And it’s only growing as a\u00a0video hosting platform<\/strong>.<\/p>\n Facebook’s total audience<\/strong> is now at 1.71 billion MAUs<\/a> (monthly active users), and that trend is tracking directly upward<\/strong>. If you\u2019re looking to expand your brand, Facebook is quickly becoming the leading online platform<\/strong> over competitors like Youtube and Vimeo.<\/p>\n Here are some of the best practices to optimize your Facebook video posts<\/strong> to get the most views, likes, and shares.<\/p>\n Facebook is actually quite flexible<\/strong> in terms of video formatting. It can work with lots of different codecs, frame rates, and frame sizes<\/strong> to auto-optimize for playback.<\/p>\n However, if you want to follow the best practices (and you should), here are Facebook\u2019s suggested guidelines for optimal video exporting<\/strong>\u00a0(via their Brand Awareness page<\/a>).<\/p>\n Perhaps the most unique aspect of Facebook\u2019s video offering comes from its primary viewing in the news feed<\/strong>. In this aspect, users encounter videos that\u00a0auto-play when they scroll<\/strong>\u00a0through<\/strong>. Because of this\u00a0<\/strong>feature, videos auto-play muted<\/strong><\/em>\u00a0and will stay muted until the user clicks to turn the volume on. This means two things for digital video creators<\/strong>:<\/p>\n One of the best and most popular ways to do this is by using\u00a0onscreen text<\/strong>\u00a0\u2014 as you can see in videos by Vox<\/a>,\u00a0Upworthy<\/a>,\u00a0and NowThis<\/a>. Here are some resources for how to add text to your video<\/strong> for best results.<\/p>\n When uploading videos on Facebook, if you\u2019re posting on your own page or a brand page, it\u2019s important to optimize your post for clarity, searchability (SEO), and cross-page linking<\/strong>.<\/p>\n Ideal Post Length<\/strong><\/p>\n Facebook video posts (unlike your typical long rant posts) tend to be short in duration<\/strong>. They include far less information than, say, a Youtube post\u00a0<\/strong>but more information than a tweet<\/strong>. They also tend to be more formal.<\/p>\n Try to sum up your post in one or two short sentences<\/strong> that include what you\u2019re posting, why you\u2019re posting it, and what a viewer should take away from the post.<\/p>\n Searchability (SEO)<\/strong><\/p>\n Facebook posts are also searchable<\/strong>, which is pretty impressive if you think about the sheer number of posts<\/strong> that go up a day. You can also search specifically for videos<\/strong>, so including tags and keywords<\/strong> can be a great way to help viewers\u00a0find your content<\/strong>.<\/p>\n Be sure to include a proper title <\/strong>and a few\u00a0tags, and\u00a0re-hash the keywords<\/strong> in the post.<\/p>\n Cross-Page Linking<\/strong><\/p>\n Another way to optimize is by cross-page linking<\/strong>. When you write your post, you can create links to other pages<\/strong>, people, or groups. All you need to do is type the @ sign<\/strong> and begin typing the page\u2019s name to bring up a list.<\/p>\n Pro-tip<\/strong>: this can be a little tricky sometimes, so be sure to know the page’s exact name when you’re ready to cross-link.<\/p>\n This might be the most<\/strong> labor intensive<\/strong> way to get your video in front of viewers, but it can also be the most beneficial<\/strong>. Facebook groups exist in a kind of Wild West in terms of their organization and what you may find. However, if you know your video will appeal to certain audience<\/strong>, try searching for groups to join that may enjoy it.<\/p>\n Many groups are closed, so you\u2019ll have to request to join<\/strong> (which shouldn\u2019t be a problem if you\u2019re working from a real account). Once you\u2019re accepted, it\u2019s best to read the rules and guidelines<\/strong> to make sure you\u2019re not spamming.<\/p>\n If you\u2019re within guidelines, it\u2019s perfectly acceptable to share your own content as long as you don\u2019t overdo it.<\/p>\n The final way to get the most out of your post is to put some money behind it<\/strong>. Facebook is a multi-billion dollar corporation for a reason. They sell your information to those looking to target their advertising dollars. If you’re willing to participate,\u00a0Facebook really wants to help you in this<\/strong>.<\/p>\n The Ad Boost features in Facebook<\/strong> are extremely robust and surprisingly intuitive. It\u2019s almost scary how easy it is for you to put your video in front of the exact people you\u2019d like to see it<\/strong>. I\u2019d suggest starting small; the minimum buy you can set-up is $1 a day<\/strong> \u2013 so if you\u2019d like to try it, that might be the best place to start. (Facebook recommends a minimum of $5 a day for optimal results<\/strong>, so consider that once you\u2019re comfortable with the workflow.)<\/p>\n There are lots of additional resources out there for Facebook video creators and posters.<\/strong> Here are some other tips and tricks to consider before posting:<\/strong><\/p>\n Have any Facebook posting tips you’d like to share?<\/strong> Let us know in the comments.<\/p>\n","protected":false},"excerpt":{"rendered":" Facebook is quickly becoming the future of online video. Learn how to get the most out of your Facebook video posts.<\/p>\n","protected":false},"author":76,"featured_media":87558,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[715,39,583],"tags":[646,5376,531],"class_list":["post-class-post-86911","post-class-post","post-class-type-post","post-class-status-publish","post-class-format-standard","post-class-has-post-thumbnail","post-class-hentry","post-class-category-industry","post-class-category-video-editing","post-class-category-video-production-2","post-class-tag-online-video","post-class-tag-video-editing","post-class-tag-videography"],"acf":[],"yoast_head":"\nFollow the Export Guidelines<\/h3>\n
![\"Facebook](\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2017\/03\/Brand-Awareness-Page.jpg\" "\\"Facebook")
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Embrace Onscreen Text<\/h3>\n
![\"Facebook](\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2017\/03\/Red-Epic.jpg\" "\\"Facebook")
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Optimize Your Post<\/h3>\n
![\"Facebook](\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2017\/03\/PremiumBeat_Facebook_Video.jpg\" "\\"Facebook")
<\/p>\nShare In Groups<\/h3>\n
![\"Facebook](\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2017\/03\/Facebook-Groups.jpg\" "\\"Facebook")
<\/a><\/p>\nBoost With Ad Boost<\/h3>\n
![\"Facebook](\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2017\/03\/Boost-Post.jpg\" "\\"Facebook")
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