{"id":87376,"date":"2017-04-07T06:00:57","date_gmt":"2017-04-07T11:00:57","guid":{"rendered":"https:\/\/www.premiumbeat.com\/blog\/?p=87376"},"modified":"2017-04-07T14:53:10","modified_gmt":"2017-04-07T19:53:10","slug":"3-filmmaking-takeaways-from-web-series-moon-shot","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/3-filmmaking-takeaways-from-web-series-moon-shot\/","title":{"rendered":"3 Filmmaking Takeaways from the Web Series Moon Shot"},"content":{"rendered":"<h2 id=\"moon-shot-from-executive-producer-jj-abrams-is-an-exercise-in-compelling-web-content\"><em>Moon Shot<\/em>, from executive producer JJ Abrams, is an exercise in\u00a0compelling web content.<\/h2>\n<p>The documentary web series\u00a0<em><a href=\"http:\/\/lunar.xprize.org\/moon-shot\" target=\"_blank\" data-wpel-link=\"external\">Moon Shot<\/a>\u00a0<\/em>covers\u00a0the <a href=\"http:\/\/lunar.xprize.org\/\" target=\"_blank\" data-wpel-link=\"external\">Google Lunar XPRIZE<\/a>, a\u00a0$30 million-dollar race to land a robot on the moon. Once there, the robot must travel 500 meters and send back HD video. All teams must\u00a0launch before the end of 2017. Easy right?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-87379\" title=\"3 Filmmaking Takeaways from the Web Series Moon Shot \u2014 Google Lunar X Prize\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2017\/02\/google-x-prize-1024x179.jpg\" alt=\"3 Filmmaking Takeaways from the Web Series Moon Shot \u2014 Google Lunar X Prize\" width=\"755\" height=\"132\" \/><\/p>\n<p>The clear mission and the suspense of whether or not the teams will overcome the challenge of this race makes for a great story.<\/p>\n<p>That&#8217;s the focus of <a href=\"https:\/\/www.youtube.com\/user\/GoogleLunarXPRIZE\" target=\"_blank\" data-wpel-link=\"external\">the <strong>nine-part documentary series, executive produced by JJ Abrams<\/strong><\/a>\u00a0and directed by\u00a0<a href=\"http:\/\/www.imdb.com\/name\/nm3915542\/\" target=\"_blank\" data-wpel-link=\"external\">Orlando Von Einsiedel<\/a>. This duo\u00a0creates\u00a0captivating portraits of some of the interesting people trying to win the race to\u00a0the moon. It also offers filmmakers some <strong>great insights on what it takes to make compelling documentary content that works on the web.<\/strong><\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/cuXxBoSYmfc?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>Here are three takeaways\u00a0I thought were particularly noteworthy.<\/p>\n<hr \/>\n<h3 id=\"1-you-need-a-humanizing-theme\">1. You Need a\u00a0Humanizing Theme<\/h3>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/YHo8k2IGwHE?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>What could be bigger than trying to make it to the moon?<\/p>\n<p>That&#8217;s the hook that gets you interested in the series, but it&#8217;s not enough on its own to sustain your attention through nine unique episodes.<\/p>\n<p>That&#8217;s why\u00a0you need a second story or theme to help your viewers relate to\u00a0the people at the heart of each film. You need to include something\u00a0to\u00a0<strong>help us connect with the central characters and understand their motivations.<\/strong><\/p>\n<p>For example, in the first episode about the team from Pittsburgh Astrobotic, the humanizing story is surrogate fatherhood.\u00a0In <a href=\"https:\/\/www.youtube.com\/watch?v=3xPDZeH61bE\" target=\"_blank\" data-wpel-link=\"external\">the episode about the team from India<\/a>,\u00a0the humanizing story is\u00a0a young woman&#8217;s quest to overcome poverty and sexism. For the team from Israel, it&#8217;s about creating a more peaceful future for the next generation.<\/p>\n<blockquote><p>In rural areas [of India] girls don&#8217;t have equal opportunities &#8230; but I was fascinated about math from a very young age &#8230; I&#8217;ve always wanted to use my learnings about mathematics to work in aerospace and space science. \u2014 Deepana Gandhi<\/p><\/blockquote>\n<p>The bigger the obstacle, the greater the drama, and as <a href=\"http:\/\/jonnyelwyn.co.uk\/film-and-video-editing\/aaron-sorkin-screenwriting-masterclass-a-film-editors-review\/\" target=\"_blank\" data-wpel-link=\"external\">screenwriter Aaron Sorkin likes to say in his masterclass on Story<\/a>,<\/p>\n<blockquote><p>We\u2019re going to talk about Intention and Obstacle. Which is the most important thing in drama. Without that you\u2019re screwed blue. Without strong, clear intention and a formidable obstacle you don\u2019t have drama.<\/p><\/blockquote>\n<p>So whatever the <strong>main theme of your documentary<\/strong> is, you also need to a\u00a0humanizing\u00a0theme to help ground the documentary\u00a0in the audience&#8217;s hearts and minds.<\/p>\n<p>If you watch all nine of the short films in the series, you&#8217;ll see the <strong>effectiveness\u00a0of drawing out personal drama\u00a0<\/strong>against the backdrop of your larger theme.<\/p>\n<hr \/>\n<h3 id=\"2-make-us-care\">2.\u00a0Make Us Care<\/h3>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/lKIwpWs5d5k?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>The second takeaway is related\u00a0to the first, but it&#8217;s more about the execution.<\/p>\n<p>If we&#8217;re going to engage with the human drama of\u00a0the moon race story, <strong>we need to connect with and care about those people<\/strong>. It&#8217;s here that an expert interviewer can really draw out the most authentic answers from an interviewee.<\/p>\n<p>That answer\u00a0can be as simple as one line:<\/p>\n<blockquote><p>I found love a little late in life. No children of my own.<\/p><\/blockquote>\n<p>Perhaps, it&#8217;s the\u00a0relationship between a crazy father and a supportive son:<\/p>\n<blockquote><p>He&#8217;s finally going for his dream. I&#8217;m very proud &#8230; just don&#8217;t show that to him.<\/p><\/blockquote>\n<p>To create engaging stories, not only do you have to properly detail the obstacle, you must also connect your audience to the emotions that underpin the conflict. When this doesn&#8217;t happen, your documentary just becomes light and noise.<\/p>\n<p>In practice, this means that <strong>it&#8217;s vital that you\u00a0gain the trust of your characters <\/strong>when shooting. Ask them emotional questions and let them sit with their answers.<\/p>\n<p>In the edit, it means looking for those little segments\u00a0that add connection \u2014 such as\u00a0lingering on an answer, sometimes for a beat longer than you normally would, to make the audience\u00a0really feel it.<\/p>\n<hr \/>\n<h3 id=\"3-character-driven-creativity\">3. Character-Driven Creativity<\/h3>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/3xPDZeH61bE?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>One of the most striking elements of the series is how the creativity behind each installment\u00a0<strong>matches the personality or context of the characters<\/strong>.\u00a0While this may seem\u00a0obvious, I think the reverse is usually true. The director or the camera person has a cool idea or style in mind that they&#8217;d like to try, and they foist it onto the film.<\/p>\n<p><a href=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2017\/02\/Better-documentaries_2.jpg\" data-wpel-link=\"internal\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-87381\" title=\"3 Filmmaking Takeaways from the Web Series Moon Shot \u2014 Episode 4\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2017\/02\/Better-documentaries_2-1024x428.jpg\" alt=\"3 Filmmaking Takeaways from the Web Series Moon Shot \u2014 Episode 4\" width=\"755\" height=\"316\" \/><\/a><\/p>\n<p>If you look at the opening shots of <a href=\"https:\/\/www.youtube.com\/watch?v=lKIwpWs5d5k\" target=\"_blank\" data-wpel-link=\"external\">the film about the team from Canada<\/a>\u00a0(Episode 4, above), you can see that the top-down framing and quirky composition is unusual, just like the main character.<\/p>\n<p><a href=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2017\/02\/Better-documentaries_1.jpg\" data-wpel-link=\"internal\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-87382\" title=\"3 Filmmaking Takeaways from the Web Series Moon Shot \u2014 Episode 3\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2017\/02\/Better-documentaries_1-1024x432.jpg\" alt=\"3 Filmmaking Takeaways from the Web Series Moon Shot \u2014 Episode 3\" width=\"755\" height=\"319\" \/><\/a><\/p>\n<p>In the installment\u00a0about the team from India (Episode 3, above), the slow-motion close-ups, quick cuts, and sound design all draw us into the hustle and bustle of India and give us context for Deepana&#8217;s experience.<\/p>\n<p>For this reason, it&#8217;s often <strong>best if you can record your main interviews first<\/strong> and then film the illustrative footage and cutaways later on, once you&#8217;ve gotten to know both the central character and your story.<\/p>\n<hr \/>\n<h3 id=\"final-thought-on-creating-web-content\">Final Thought on Creating Web Content<\/h3>\n<p>One of the best things about creating content for the web is that it can be any length you need it to be. Whereas the world of broadcast television or cinema distribution is much more constrained by duration, you are at liberty to make each and every film just as long as it needs to be.<\/p>\n<p>It&#8217;s crazy how often a film&#8217;s duration depends on\u00a0some arbitrary number (often from\u00a0a client) rather than the constraints of the story. Sometimes that structure can be helpful, but on the web, it simply doesn&#8217;t exist.<\/p>\n<p>That said, I&#8217;ll leave you with one of my favorite quotes from <a href=\"http:\/\/jonnyelwyn.co.uk\/film-and-video-editing\/tips-on-editing-documentaries-in-avid\/\" target=\"_blank\" data-wpel-link=\"external\">Frontline documentary editor Steve Audette ACE<\/a>:<\/p>\n<blockquote><p>The mind cannot absorb what the butt cannot endure.<\/p><\/blockquote>\n<p>You can learn more about the <a href=\"http:\/\/lunar.xprize.org\/\" target=\"_blank\" data-wpel-link=\"external\">Google Lunar XPRIZE\u00a0on the official site<\/a> and <a href=\"http:\/\/lunar.xprize.org\/moon-shot\" target=\"_blank\" data-wpel-link=\"external\">watch the whole nine-part film series here<\/a>.<\/p>\n<hr \/>\n<p><strong>What are your thoughts on creating compelling web content?<\/strong> Let us know in the comments.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Moon Shot, from executive producer JJ Abrams, 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