{"id":88851,"date":"2017-04-10T07:00:00","date_gmt":"2017-04-10T12:00:00","guid":{"rendered":"https:\/\/www.premiumbeat.com\/blog\/?p=88851"},"modified":"2017-04-11T10:24:54","modified_gmt":"2017-04-11T15:24:54","slug":"jason-blum-rules-on-lean-filmmaking","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/jason-blum-rules-on-lean-filmmaking\/","title":{"rendered":"Small Budget? Producer Jason Blum&#8217;s 5 Rules for Lean Filmmaking"},"content":{"rendered":"<h2 id=\"lean-filmmaking-is-the-successful-budget-formula-for-oscar-nominated-producer-jason-blum-with-hits-like-whiplash-get-out-and-paranormal-activity-blum-turns-tiny-budgets-into-blockbuster-finan\">Lean filmmaking is the successful budget formula for Oscar-nominated Producer Jason Blum. With hits like <em>Whiplash<\/em>, <em>Get Out<\/em>, and\u00a0<em>Paranormal Activity, <\/em>Blum turns tiny budgets into blockbuster financial returns.<\/h2>\n<p><em>Top image via <a href=\"http:\/\/www.cnn.com\/2017\/03\/14\/opinions\/jordan-peele-makes-movie-history-with-get-out-cane\/\" target=\"_blank\" data-wpel-link=\"external\">CNN<\/a>.<\/em><\/p>\n<p>By being unashamedly cheap, <a href=\"http:\/\/www.imdb.com\/name\/nm0089658\/?ref_=nv_sr_1\" target=\"_blank\" data-wpel-link=\"external\">Jason Blum<\/a> disrupted the classic Hollywood filmmaking formula for\u00a0box office hits. The <strong>lean\u00a0filmmaking formula<\/strong>\u00a0garners criticism, hate, and condemnation, but it works. What can you\u00a0learn from lean filmmaking? Here are five ways Blum and his production house excel.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-88881 size-full\" title=\"Small Budget? Producer Jason Blum's 5 Rules for Lean Filmmaking \u2014 Jason Blum\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2017\/04\/Jason_Blum_Profile.jpg\" alt=\"Small Budget? Producer Jason Blum's 5 Rules for Lean Filmmaking \u2014 Jason Blum\" width=\"755\" height=\"513\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/04\/Jason_Blum_Profile.jpg 755w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/04\/Jason_Blum_Profile.jpg?resize=300,204 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/04\/Jason_Blum_Profile.jpg?resize=277,188 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/04\/Jason_Blum_Profile.jpg?resize=359,244 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/04\/Jason_Blum_Profile.jpg?resize=543,369 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/04\/Jason_Blum_Profile.jpg?resize=560,381 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/04\/Jason_Blum_Profile.jpg?resize=150,102 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><br \/>\n<em>Image via <a href=\"http:\/\/www.blumhouse.com\/\" target=\"_blank\" data-wpel-link=\"external\">Blumhouse Productions<\/a>.<\/em><\/p>\n<p><span style=\"font-weight: 400;\">Jason Blum\u2019s control over production budgets \u2014 alongside the dozens of new movies he produces each year \u2014 has made him the <strong>leading small-budget film producer in Hollywood<\/strong>\u00a0over the last decade. Needless to say, that has also <strong>made him a very rich man! <\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Back in 2007, Blum made himself an overnight success when he hit it big with\u00a0the phenomenal success of <\/span><span style=\"font-weight: 400;\"><a href=\"http:\/\/www.imdb.com\/title\/tt1179904\/?ref_=nv_sr_1\" target=\"_blank\" data-wpel-link=\"external\"><em>Paranormal Activity<\/em><\/a>.<\/span><span style=\"font-weight: 400;\">\u00a0The horror film recouped its\u00a0<strong>$15,000 budget<\/strong>\u00a0in an instant\u00a0and\u00a0<strong>went on to gross $193 million worldwide<\/strong>.<\/span><\/p>\n<p>After analyzing the success of the film, Blum came up with a new lean filmmaking formula \u2014 which he has since applied to all of his productions. By 2010, he knew how to produce a decade&#8217;s worth of films by\u00a0making more movies with as little money as possible. He produced three films in 2010, six in 2012, six more in 2013, eleven in 2014, eleven more in 2015, and seventeen in 2016. His productions are regularly\u00a0box office hits.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-88885 size-full\" title=\"Small Budget? Producer Jason Blum's 5 Rules for Lean Filmmaking \u2014 Films\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2017\/04\/Blumhouse_Productions.jpg\" alt=\"Small Budget? Producer Jason Blum's 5 Rules for Lean Filmmaking \u2014 Films\" width=\"755\" height=\"303\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/04\/Blumhouse_Productions.jpg 755w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/04\/Blumhouse_Productions.jpg?resize=300,120 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/04\/Blumhouse_Productions.jpg?resize=277,111 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/04\/Blumhouse_Productions.jpg?resize=359,144 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/04\/Blumhouse_Productions.jpg?resize=543,218 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/04\/Blumhouse_Productions.jpg?resize=560,225 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/04\/Blumhouse_Productions.jpg?resize=150,60 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><\/p>\n<ul>\n<li><a href=\"http:\/\/www.imdb.com\/title\/tt1179904\/?ref_=nv_sr_1\" target=\"_blank\" data-wpel-link=\"external\"><em>Paranormal Activity<\/em><\/a> (2007)\n<ul>\n<li>$15,000 budget<\/li>\n<li>$193 million worldwide gross<\/li>\n<\/ul>\n<\/li>\n<li><a href=\"http:\/\/www.imdb.com\/title\/tt1591095\/?ref_=fn_al_tt_1\" target=\"_blank\" data-wpel-link=\"external\"><em>Insidious<\/em><\/a> (2010)\n<ul>\n<li>$1.5 million budget<\/li>\n<li>$97 million worldwide gross<\/li>\n<\/ul>\n<\/li>\n<li><a href=\"http:\/\/www.imdb.com\/title\/tt1922777\/?ref_=fn_al_tt_1\" target=\"_blank\" data-wpel-link=\"external\"><em>Sinister<\/em><\/a> (2012)\n<ul>\n<li>$3 million budget<\/li>\n<li>$78 million worldwide gross<\/li>\n<\/ul>\n<\/li>\n<li><a href=\"http:\/\/www.imdb.com\/title\/tt2184339\/?ref_=fn_al_tt_1\" target=\"_blank\" data-wpel-link=\"external\"><em>The Purge<\/em><\/a> (2013)\n<ul>\n<li>$3 million budget<\/li>\n<li>$90 million worldwide gross<\/li>\n<\/ul>\n<\/li>\n<li><a href=\"http:\/\/www.imdb.com\/title\/tt5052448\/?ref_=nv_sr_1\" target=\"_blank\" data-wpel-link=\"external\"><em>Get Out<\/em><\/a> (2017)\n<ul>\n<li>$4.5 million<\/li>\n<li>$160 million since February 2017<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Jason Blum puts films into production at lightning speeds, which allows\u00a0him to earn <strong>huge returns on investment<\/strong>. In general, the filmmaking community doesn&#8217;t appreciate\u00a0his approach. <strong>Some consider Blum to be too cheap to work with<\/strong>, as he trims as much excess as possible. Cast and crew receive\u00a0low wages, and he <strong>does not guarantee<\/strong><strong>\u00a0a theatrical release<\/strong>. That said, Blum still\u00a0<strong>attracts directors by giving them full creative control <\/strong>(as long as they are within budget).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-88889 size-full\" title=\"Small Budget? Producer Jason Blum's 5 Rules for Lean Filmmaking \u2014 Jordan Peele\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2017\/04\/Get-Out-Jordan-Peele.jpg\" alt=\"Small Budget? Producer Jason Blum's 5 Rules for Lean Filmmaking \u2014 Jordan Peele\" width=\"755\" height=\"424\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/04\/Get-Out-Jordan-Peele.jpg 755w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/04\/Get-Out-Jordan-Peele.jpg?resize=300,168 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/04\/Get-Out-Jordan-Peele.jpg?resize=277,156 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/04\/Get-Out-Jordan-Peele.jpg?resize=359,202 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/04\/Get-Out-Jordan-Peele.jpg?resize=543,305 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/04\/Get-Out-Jordan-Peele.jpg?resize=560,314 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/04\/Get-Out-Jordan-Peele.jpg?resize=150,84 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><br \/>\n<em>Image via CNN.<\/em><\/p>\n<p>Blum goes against the Hollywood idea of spending more to make more. <strong>He never budgets more than $5 million on a new film franchise.<\/strong>\u00a0As long as the film is under $5 million, Blum can still <strong>recoup the cost\u00a0via distribution<\/strong> on iTunes, Netflix, and VOD \u2014 no matter the film&#8217;s overall reception. Of the multiple films he produces each year, <strong>only 50-percent of his productions see a theatrical release<\/strong>. Those not released in theaters often go to\u00a0Video-on-Demand or streaming sites like Netflix.<\/p>\n<p>With these factors in mind, Blum then tends to stick to <strong>these five unwritten rules of lean filmmaking<\/strong>.<\/p>\n<h3 id=\"1-stay-in-a-niche-use-its-full-potential\">1. Stay in a Niche \u2014 Use its Full Potential<\/h3>\n<p>Blum will hardly take on a production that is not\u00a0<strong>horror or sci-fi<\/strong>. He built his business model and philosophy around this niche market. Horror also frequently has the highest return. (With budgets limited to $5 million, it&#8217;s well worth the risk.) Blum is very <strong>open about his obsession with horror films<\/strong>, as he discusses\u00a0in this video from <a href=\"https:\/\/www.youtube.com\/channel\/UCnmDn3QFyDe4WJ44CsiSiiw\" target=\"_blank\" data-wpel-link=\"external\">Film4<\/a>.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/VoWoHkvzbNM?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<h3 id=\"2-no-expensive-shots-no-vfx\"><b>2. No Expensive Shots. No VFX.<\/b><\/h3>\n<p>In these films, you will only catch a glimpse of any major action set pieces. Blum takes the whole <strong>less-is-more<\/strong> approach. Does the scene call for a plane crash? Don&#8217;t expect a CG plane in flames, but you may see some debris and fire. Car chases are kept to a minimum. <em>Get Out&#8217;s\u00a0<\/em>deer collision scene cost around $10,000, which is nothing compared to similar scenes in higher budget films.<\/p>\n<p>Blum refuses to use major VFX sequences, labeling them as too expensive and time consuming. He was once asked if he could produce a <em>Star Wars<\/em> film on a budget. His response \u2014 Yes, but it wouldn&#8217;t be as good.<\/p>\n<h3 id=\"3-limit-shoots-to-one-location-or-as-few-as-possible\"><b>3. Limit Shoots\u00a0to One Location, or as Few as Possible\u00a0<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-88877 size-full\" title=\"Small Budget? Producer Jason Blum's 5 Rules for Lean Filmmaking \u2014 Get Out\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2017\/04\/Get_Out_House.jpg\" alt=\"Small Budget? Producer Jason Blum's 5 Rules for Lean Filmmaking \u2014 Get Out\" width=\"755\" height=\"312\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/04\/Get_Out_House.jpg 755w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/04\/Get_Out_House.jpg?resize=300,124 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/04\/Get_Out_House.jpg?resize=277,114 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/04\/Get_Out_House.jpg?resize=359,148 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/04\/Get_Out_House.jpg?resize=543,224 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/04\/Get_Out_House.jpg?resize=560,231 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/04\/Get_Out_House.jpg?resize=150,62 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><br \/>\n<em>Image via <a href=\"http:\/\/www.blumhouse.com\/\" target=\"_blank\" data-wpel-link=\"external\">Blumhouse Productions<\/a>.<\/em><\/p>\n<p>The majority of the action in Blum\u2019s films takes place in a handful of locations. These\u00a0films often take place inside of a house or on one property.\u00a0<span style=\"font-weight: 400;\">In an interview with\u00a0<\/span><a href=\"http:\/\/www.npr.org\/sections\/money\/127413729\/podcast\/\" target=\"_blank\" data-wpel-link=\"external\"><span style=\"font-weight: 400;\">The Planet Money podcast<\/span><\/a><span style=\"font-weight: 400;\">, Blum confessed the following:<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">We don\u2019t look for low-budget movies, and then see if we like them. We look for movies that we like, and see if they can be done on a low-budget. And Get Out was such a movie\u2026<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Blum\u2019s team takes spec scripts they like and tones them down to fit the budget. For instance, <em>Get Out<\/em>\u00a0originally featured a Rockefeller-esque family living in a mansion. The final film, however, replaced the mansion with\u00a0a large country estate.<\/span><\/p>\n<h3 id=\"4-limit-dialogue-and-speaking-roles-to-a-minimum\"><b>4. Limit Dialogue and Speaking Roles\u00a0to a Minimum<\/b><\/h3>\n<p>Based on union rates and production costs, Blum knows the different pay scales involved with shooting speaking and non-speaking roles. By using\u00a0silent background extras, Blum can\u00a0reduce costs significantly.<\/p>\n<h3 id=\"5-control-your-production-budget\"><b>5. Control Your Production Budget<\/b><\/h3>\n<p>The key to the entire lean filmmaking process is tight control of the budget. Directors will not receive any additional funds, which caused directors like <a href=\"http:\/\/www.imdb.com\/name\/nm0003418\/?ref_=ttfc_fc_dr1\" target=\"_blank\" data-wpel-link=\"external\">Rob Cohen<\/a> to look for any cuts to the production or budget. Cohen managed to get a discount for the car chase in\u00a0<em><a href=\"http:\/\/www.imdb.com\/title\/tt3181822\/?ref_=fn_al_tt_1\" target=\"_blank\" data-wpel-link=\"external\">The Boy Next Door<\/a><\/em>.<em>\u00a0<\/em>This may seem inconvenient or counter-intuitive, but Blum challenges directors and crews to find creative solutions and make the best with what they have.<\/p>\n<p>By sticking to the production budget, no matter how difficult it may be, you are ready\u00a0for any unforeseen or un-budgeted issues that may arise.\u00a0In this interview with <a href=\"http:\/\/www.cnbc.com\/\" target=\"_blank\" data-wpel-link=\"external\">CNBC<\/a>, Blum exposes his lean filmmaking thinking to its fullest.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/k8qKF9a6nvk?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\"><strong>Do you have any thoughts about lean filmmaking and its sustainability?<\/strong> Share with us in the comments below.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lean filmmaking is the successful budget formula for Oscar-nominated Producer Jason Blum. With hits like Whiplash, Get Out, and Paranormal Activity, Blum turns tiny budgets into blockbuster \u2026<\/p>\n","protected":false},"author":52,"featured_media":88883,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3843,79,583],"tags":[536,5380,472],"class_list":["post-class-post-88851","post-class-post","post-class-type-post","post-class-status-publish","post-class-format-standard","post-class-has-post-thumbnail","post-class-hentry","post-class-category-filmmaking-2","post-class-category-inspiration","post-class-category-video-production-2","post-class-tag-filmmaking","post-class-tag-inspiration","post-class-tag-video-production"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v21.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Small Budget? Producer Jason Blum&#039;s 5 Rules for Lean Filmmaking<\/title>\n<meta name=\"description\" content=\"Lean filmmaking is the successful budget formula for Oscar-nominated Producer Jason Blum, who turns tiny budgets into blockbuster gains.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.premiumbeat.com\/blog\/jason-blum-rules-on-lean-filmmaking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Small Budget? Producer Jason Blum&#039;s 5 Rules for Lean Filmmaking\" \/>\n<meta property=\"og:description\" content=\"Lean filmmaking is the successful budget formula for Oscar-nominated Producer Jason Blum, who turns tiny budgets into blockbuster gains.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.premiumbeat.com\/blog\/jason-blum-rules-on-lean-filmmaking\/\" \/>\n<meta property=\"og:site_name\" content=\"The Beat: A Blog by PremiumBeat\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/premiumbeat\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-10T12:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-04-11T15:24:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pbblogassets.s3.amazonaws.com\/uploads\/2017\/04\/04153950\/Get_Out_Jordan_Peele.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"584\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nicolai Yakimchuk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Premiumbeat\" \/>\n<meta name=\"twitter:site\" content=\"@Premiumbeat\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nicolai Yakimchuk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.premiumbeat.com\/blog\/jason-blum-rules-on-lean-filmmaking\/\",\"url\":\"https:\/\/www.premiumbeat.com\/blog\/jason-blum-rules-on-lean-filmmaking\/\",\"name\":\"Small Budget? 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