{"id":91181,"date":"2017-06-12T06:00:05","date_gmt":"2017-06-12T11:00:05","guid":{"rendered":"https:\/\/www.premiumbeat.com\/blog\/?p=91181"},"modified":"2017-06-08T11:34:24","modified_gmt":"2017-06-08T16:34:24","slug":"create-captivating-instructional-videos-like-apple","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/create-captivating-instructional-videos-like-apple\/","title":{"rendered":"How to Create Apple&#8217;s Captivating Instructional Videos"},"content":{"rendered":"<h2 id=\"a-few-tips-from-the-latest-apple-iphone-7-instructional-video-can-help-you-create-captivating-instructional-videos\">A few tips\u00a0from the latest Apple iPhone 7 instructional video can help you create captivating instructional\u00a0videos.<\/h2>\n<p><em>Cover image via <a href=\"https:\/\/www.shutterstock.com\/image-photo\/television-producer-give-instructions-female-presenters-596911379\" target=\"_blank\" data-wpel-link=\"external\">Shutterstock<\/a>.<\/em><\/p>\n<p>Let\u2019s face it, <strong>instructional videos<\/strong>\u00a0are never the most entertaining projects, and they can even be\u00a0daunting. I\u2019ve personally created many of these videos, and I have always looked for ways to improve\u00a0them. Recently Apple released a <strong>new series of instructional videos<\/strong> for photography on the <a href=\"https:\/\/www.apple.com\/iphone-7\/\" target=\"_blank\" data-wpel-link=\"external\">iPhone 7<\/a>. These videos stood out to me for many\u00a0reasons, so we\u2019ll go through them to see how you can apply them to your own work. First, check out one of the videos from Apple\u2019s campaign.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/bZ3xFt-nuFs?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<h3 id=\"step-1-simplify\">Step 1: Simplify<\/h3>\n<p>Photography is a complex art form. However, Apple simplifies\u00a0this complex process so their most inexperienced customers can apply <strong>compositional\u00a0principles<\/strong> to their own photography. As filmmakers, most of us gravitate toward voiceovers for instructional videos. However, the <strong>text animations<\/strong> in this video work extremely well, and they help viewers visualize the ideas.<\/p>\n<p>If you\u2019re the copywriter, or working with a copywriter, take the time to <strong>simplify your instruction<\/strong>. It can\u00a0seem easier to be complex with your instruction. However, <strong>clarity and concision<\/strong> are more\u00a0beneficial in the end, as you can see in these videos.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/xvvXIt7XwXE?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<h3 id=\"step-2-give-it-energy\">Step 2: Give it Energy<\/h3>\n<p>Nothing is worse than getting\u00a0an exciting new product and then watching\u00a0a boring video on\u00a0its functionality. Instructional videos are great opportunities to <strong>capture an audiences&#8217; attention<\/strong> by adding energy. This will make the instructional process enjoyable for the viewer, which can lead to improved product satisfaction.<\/p>\n<p>There are many things that you can do to increase\u00a0excitement. For example, you can use\u00a0<strong>motion graphics<\/strong>, which will help a traditionally boring medium\u00a0find new life.<\/p>\n<p>Also, spend time to find the <strong>perfect music track<\/strong>. The Apple instructional video featured a wonderful composition that not only drove the video but also made the video feel fun and playful.<\/p>\n<p>(If you need affordable royalty free music\u00a0for your video, check out the curated library at <a href=\"https:\/\/www.premiumbeat.com\/\" target=\"_blank\" data-wpel-link=\"external\">PremiumBeat<\/a>.)<\/p>\n<h3 id=\"step-3-inspire\">Step 3: Inspire<\/h3>\n<p>An instructional video should inspire your viewer to take full advantage of the\u00a0product. These videos are also\u00a0advertisements. The <strong>iPhone 7 videos<\/strong> are perfect examples \u2014 they really support the Apple brand. Not only do these videos instruct, they also inspire the viewer to <strong>explore the fuller range of the products&#8217; capabilities<\/strong>.<\/p>\n<p>One way to help inspire your audience is to step away from the white backdrop of a studio wall. Find the lifestyle or <strong>target demographic<\/strong> of the user, and film the video in a location that reflects this information. For example, if you\u2019re filming an instructional video about making a cup of coffee, film it in a coffee shop.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/ElHnXjbGAm4?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<h3 id=\"step-4-summarize\">Step 4: Summarize<\/h3>\n<p>Instructional videos can be <strong>powerful, creative tools<\/strong>. If we, as filmmakers, put in the time and effort to create something simple, energetic, and inspirational, we can turn this mostly stale medium\u00a0into something dynamic.<\/p>\n<hr \/>\n<p><strong>Do you have tips for shooting\u00a0instructional videos?<\/strong> Let us know in the comments.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A few tips from the latest Apple iPhone 7 instructional video can help you create captivating instructional videos.<\/p>\n","protected":false},"author":87,"featured_media":91371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4519,3843,39,583,92],"tags":[155,536,472,60],"class_list":["post-class-post-91181","post-class-post","post-class-type-post","post-class-status-publish","post-class-format-standard","post-class-has-post-thumbnail","post-class-hentry","post-class-category-cinematography-2","post-class-category-filmmaking-2","post-class-category-video-editing","post-class-category-video-production-2","post-class-category-video-tutorials-2","post-class-tag-apple","post-class-tag-filmmaking","post-class-tag-video-production","post-class-tag-video-tutorials"],"acf":[],"yoast_head":"<!-- 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