{"id":9299,"date":"2012-07-02T16:22:16","date_gmt":"2012-07-02T20:22:16","guid":{"rendered":"http:\/\/www.premiumbeat.com\/blog\/?p=9299"},"modified":"2012-07-02T17:14:45","modified_gmt":"2012-07-02T21:14:45","slug":"avid-cuts-jobs","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/avid-cuts-jobs\/","title":{"rendered":"Avid Cuts Jobs, Sells Consumer Audio & Video Product Line"},"content":{"rendered":"

Avid intends to focus on its core professional user base after selling off its consumer A\/V products.<\/h2>\n

Avid<\/strong> announced a company change-up today, with the sell-off its consumer audio and video products. \u00a0Avid’s M-Audio products will be sold to inMusic, a company that already has respected audio brands in its lineup, including\u00a0Akai Professional, Alesis, Alto Professional, ION Audio, Numark and Sonivox. \u00a0The consumer video products, including Avid Studio for iPad<\/strong>, Avid Studio<\/strong> & Pinnacle Studio<\/strong>, are being sold to Corel Corporation (a leader in consumer video and photo applications).<\/p>\n

\"Avid<\/p>\n

With the sale of these products, Avid<\/strong>\u00a0employees involved in their development will be\u00a0transferring\u00a0jobs or laid off. \u00a0This will account for 365 positions, about 20% of Avid’s\u00a0current workforce.<\/p>\n

Avid<\/strong>\u00a0claims that this restructuring will cut costs and bring the focus to their professional user base.<\/p>\n

\"Avid<\/p>\n

It’s a bit of a shame that Avid Studio for iPad<\/strong> was sold in the mix. \u00a0Although not as full powered as its bigger app brethren, it has many impressive features for a mobile editing app (see our first-look at Avid\u00a0Studio here<\/a>). As of now, its still available in the App Store<\/a>.<\/p>\n

Avid<\/strong>\u00a0has long-been a titan of video editing…but with increased competition and lower price-points it’s logical they’ll need to focus to compete. \u00a0Let’s hope this change is a good one for pro editors.<\/p>\n","protected":false},"excerpt":{"rendered":"

Avid consolidates by selling off their consumer audio and video product line and cutting jobs, for a renewed focus on their professional user base. We’ve got the \u2026<\/p>\n","protected":false},"author":3,"featured_media":9323,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[41,715,39],"tags":[5378,559,598,917,993,857,992,991],"class_list":["post-class-post-9299","post-class-post","post-class-type-post","post-class-status-publish","post-class-format-standard","post-class-has-post-thumbnail","post-class-hentry","post-class-category-avid","post-class-category-industry","post-class-category-video-editing","post-class-tag-avid","post-class-tag-avid-studio","post-class-tag-avid-technology","post-class-tag-business","post-class-tag-corel","post-class-tag-industry-2","post-class-tag-m-audio","post-class-tag-pinnacle-studio"],"acf":[],"yoast_head":"\nAvid Cuts Jobs, Sells Consumer Audio & Video Product Line - The Beat: A Blog by PremiumBeat<\/title>\n<meta name=\"description\" content=\"Avid consolidates by selling off their consumer audio and video product line and cutting jobs, for a renewed focus on their professional user base. We've got the details.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.premiumbeat.com\/blog\/avid-cuts-jobs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Avid Cuts Jobs, Sells Consumer Audio & Video Product Line\" \/>\n<meta property=\"og:description\" content=\"Avid consolidates by selling off their consumer audio and video product line and cutting jobs, for a renewed focus on their professional user base. We've got the details.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.premiumbeat.com\/blog\/avid-cuts-jobs\/\" \/>\n<meta property=\"og:site_name\" content=\"The Beat: A Blog by PremiumBeat\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/premiumbeat\" \/>\n<meta property=\"article:published_time\" content=\"2012-07-02T20:22:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-07-02T21:14:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2012\/07\/avid-logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"150\" \/>\n\t<meta property=\"og:image:height\" content=\"150\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Danny Greer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Premiumbeat\" \/>\n<meta name=\"twitter:site\" content=\"@Premiumbeat\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Greer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/avid-cuts-jobs\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/avid-cuts-jobs\\\/\"},\"author\":{\"name\":\"Danny Greer\",\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/#\\\/schema\\\/person\\\/6670bef6cec04f8d06053e82b555c1e0\"},\"headline\":\"Avid Cuts Jobs, Sells Consumer Audio & Video Product Line\",\"datePublished\":\"2012-07-02T20:22:16+00:00\",\"dateModified\":\"2012-07-02T21:14:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/avid-cuts-jobs\\\/\"},\"wordCount\":239,\"commentCount\":1,\"image\":{\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/avid-cuts-jobs\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/wp-content\\\/uploads\\\/2012\\\/07\\\/avid-logo.jpg\",\"keywords\":[\"Avid\",\"Avid Studio\",\"Avid Technology\",\"Business\",\"Corel\",\"industry\",\"M-Audio\",\"Pinnacle Studio\"],\"articleSection\":[\"Avid\",\"Industry\",\"Video Editing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/avid-cuts-jobs\\\/#respond\"]}],\"copyrightYear\":\"2012\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/avid-cuts-jobs\\\/\",\"url\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/avid-cuts-jobs\\\/\",\"name\":\"Avid Cuts Jobs, Sells Consumer Audio & Video Product Line - The Beat: A Blog by PremiumBeat\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/avid-cuts-jobs\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/avid-cuts-jobs\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/wp-content\\\/uploads\\\/2012\\\/07\\\/avid-logo.jpg\",\"datePublished\":\"2012-07-02T20:22:16+00:00\",\"dateModified\":\"2012-07-02T21:14:45+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/#\\\/schema\\\/person\\\/6670bef6cec04f8d06053e82b555c1e0\"},\"description\":\"Avid consolidates by selling off their consumer audio and video product line and cutting jobs, for a renewed focus on their professional user base. We've got the details.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/avid-cuts-jobs\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/avid-cuts-jobs\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/avid-cuts-jobs\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/wp-content\\\/uploads\\\/2012\\\/07\\\/avid-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/wp-content\\\/uploads\\\/2012\\\/07\\\/avid-logo.jpg\",\"width\":\"150\",\"height\":\"150\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/avid-cuts-jobs\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Avid\",\"item\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/category\\\/avid\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Avid Cuts Jobs, Sells Consumer Audio & Video Product Line\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/\",\"name\":\"The Beat: A Blog by PremiumBeat\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/#\\\/schema\\\/person\\\/6670bef6cec04f8d06053e82b555c1e0\",\"name\":\"Danny Greer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/55ff1a6bdf1f4e4f88ff449c9be74d6e71bd8f79f33ff880981ade6d6a2653af?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/55ff1a6bdf1f4e4f88ff449c9be74d6e71bd8f79f33ff880981ade6d6a2653af?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/55ff1a6bdf1f4e4f88ff449c9be74d6e71bd8f79f33ff880981ade6d6a2653af?s=96&d=mm&r=g\",\"caption\":\"Danny Greer\"},\"description\":\"Danny is a seasoned video editor, blogger, website developer and has a passion for all things media and tech.\",\"url\":\"https:\\\/\\\/www.premiumbeat.com\\\/blog\\\/author\\\/dannygreer\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Avid Cuts Jobs, Sells Consumer Audio & Video Product Line - The Beat: A Blog by PremiumBeat","description":"Avid consolidates by selling off their consumer audio and video product line and cutting jobs, for a renewed focus on their professional user base. We've got the details.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.premiumbeat.com\/blog\/avid-cuts-jobs\/","og_locale":"en_US","og_type":"article","og_title":"Avid Cuts Jobs, Sells Consumer Audio & Video Product Line","og_description":"Avid consolidates by selling off their consumer audio and video product line and cutting jobs, for a renewed focus on their professional user base. We've got the details.","og_url":"https:\/\/www.premiumbeat.com\/blog\/avid-cuts-jobs\/","og_site_name":"The Beat: A Blog by PremiumBeat","article_publisher":"https:\/\/www.facebook.com\/premiumbeat","article_published_time":"2012-07-02T20:22:16+00:00","article_modified_time":"2012-07-02T21:14:45+00:00","og_image":[{"width":150,"height":150,"url":"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2012\/07\/avid-logo.jpg","type":"image\/jpeg"}],"author":"Danny Greer","twitter_card":"summary_large_image","twitter_creator":"@Premiumbeat","twitter_site":"@Premiumbeat","twitter_misc":{"Written by":"Danny Greer","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.premiumbeat.com\/blog\/avid-cuts-jobs\/#article","isPartOf":{"@id":"https:\/\/www.premiumbeat.com\/blog\/avid-cuts-jobs\/"},"author":{"name":"Danny Greer","@id":"https:\/\/www.premiumbeat.com\/blog\/#\/schema\/person\/6670bef6cec04f8d06053e82b555c1e0"},"headline":"Avid Cuts Jobs, Sells Consumer Audio & Video Product Line","datePublished":"2012-07-02T20:22:16+00:00","dateModified":"2012-07-02T21:14:45+00:00","mainEntityOfPage":{"@id":"https:\/\/www.premiumbeat.com\/blog\/avid-cuts-jobs\/"},"wordCount":239,"commentCount":1,"image":{"@id":"https:\/\/www.premiumbeat.com\/blog\/avid-cuts-jobs\/#primaryimage"},"thumbnailUrl":"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2012\/07\/avid-logo.jpg","keywords":["Avid","Avid Studio","Avid Technology","Business","Corel","industry","M-Audio","Pinnacle Studio"],"articleSection":["Avid","Industry","Video Editing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.premiumbeat.com\/blog\/avid-cuts-jobs\/#respond"]}],"copyrightYear":"2012","copyrightHolder":{"@id":"https:\/\/www.premiumbeat.com\/blog\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.premiumbeat.com\/blog\/avid-cuts-jobs\/","url":"https:\/\/www.premiumbeat.com\/blog\/avid-cuts-jobs\/","name":"Avid Cuts Jobs, Sells Consumer Audio & Video Product Line - The Beat: A Blog by PremiumBeat","isPartOf":{"@id":"https:\/\/www.premiumbeat.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.premiumbeat.com\/blog\/avid-cuts-jobs\/#primaryimage"},"image":{"@id":"https:\/\/www.premiumbeat.com\/blog\/avid-cuts-jobs\/#primaryimage"},"thumbnailUrl":"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2012\/07\/avid-logo.jpg","datePublished":"2012-07-02T20:22:16+00:00","dateModified":"2012-07-02T21:14:45+00:00","author":{"@id":"https:\/\/www.premiumbeat.com\/blog\/#\/schema\/person\/6670bef6cec04f8d06053e82b555c1e0"},"description":"Avid consolidates by selling off their consumer audio and video product line and cutting jobs, for a renewed focus on their professional user base. We've got the details.","breadcrumb":{"@id":"https:\/\/www.premiumbeat.com\/blog\/avid-cuts-jobs\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.premiumbeat.com\/blog\/avid-cuts-jobs\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.premiumbeat.com\/blog\/avid-cuts-jobs\/#primaryimage","url":"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2012\/07\/avid-logo.jpg","contentUrl":"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2012\/07\/avid-logo.jpg","width":"150","height":"150"},{"@type":"BreadcrumbList","@id":"https:\/\/www.premiumbeat.com\/blog\/avid-cuts-jobs\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.premiumbeat.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Avid","item":"https:\/\/www.premiumbeat.com\/blog\/category\/avid\/"},{"@type":"ListItem","position":3,"name":"Avid Cuts Jobs, Sells Consumer Audio & Video Product Line"}]},{"@type":"WebSite","@id":"https:\/\/www.premiumbeat.com\/blog\/#website","url":"https:\/\/www.premiumbeat.com\/blog\/","name":"The Beat: A Blog by PremiumBeat","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.premiumbeat.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.premiumbeat.com\/blog\/#\/schema\/person\/6670bef6cec04f8d06053e82b555c1e0","name":"Danny Greer","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/55ff1a6bdf1f4e4f88ff449c9be74d6e71bd8f79f33ff880981ade6d6a2653af?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/55ff1a6bdf1f4e4f88ff449c9be74d6e71bd8f79f33ff880981ade6d6a2653af?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/55ff1a6bdf1f4e4f88ff449c9be74d6e71bd8f79f33ff880981ade6d6a2653af?s=96&d=mm&r=g","caption":"Danny Greer"},"description":"Danny is a seasoned video editor, blogger, website developer and has a passion for all things media and tech.","url":"https:\/\/www.premiumbeat.com\/blog\/author\/dannygreer\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2012\/07\/avid-logo.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pab9JK-2pZ","_links":{"self":[{"href":"https:\/\/www.premiumbeat.com\/blog\/wp-json\/wp\/v2\/posts\/9299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.premiumbeat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.premiumbeat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.premiumbeat.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.premiumbeat.com\/blog\/wp-json\/wp\/v2\/comments?post=9299"}],"version-history":[{"count":20,"href":"https:\/\/www.premiumbeat.com\/blog\/wp-json\/wp\/v2\/posts\/9299\/revisions"}],"predecessor-version":[{"id":9325,"href":"https:\/\/www.premiumbeat.com\/blog\/wp-json\/wp\/v2\/posts\/9299\/revisions\/9325"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.premiumbeat.com\/blog\/wp-json\/wp\/v2\/media\/9323"}],"wp:attachment":[{"href":"https:\/\/www.premiumbeat.com\/blog\/wp-json\/wp\/v2\/media?parent=9299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.premiumbeat.com\/blog\/wp-json\/wp\/v2\/categories?post=9299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.premiumbeat.com\/blog\/wp-json\/wp\/v2\/tags?post=9299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}