{"id":93800,"date":"2017-08-18T06:00:37","date_gmt":"2017-08-18T11:00:37","guid":{"rendered":"https:\/\/www.premiumbeat.com\/blog\/?p=93800"},"modified":"2017-08-15T13:52:09","modified_gmt":"2017-08-15T18:52:09","slug":"tips-write-better-commercial-treatments","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/tips-write-better-commercial-treatments\/","title":{"rendered":"How to Write Better Commercial Treatments"},"content":{"rendered":"<h2 id=\"writing-a-solid-treatment-is-the-key-to-landing-your-next-big-commercial-or-music-video-gig\">Writing a solid treatment is the key to landing your next big commercial or music video gig.<\/h2>\n<p><em>Cover image via <a href=\"https:\/\/www.shutterstock.com\/image-photo\/working-home-laptop-woman-writing-blog-370107701\" target=\"_blank\" data-wpel-link=\"external\">Shutterstock<\/a>.<\/em><\/p>\n<p>Treatments are the most <strong>concise and organized<\/strong> way\u00a0to relay your vision as a director to your client. A <a href=\"https:\/\/www.premiumbeat.com\/blog\/write-documentary-treatment\/\" target=\"_blank\" data-wpel-link=\"internal\">well thought-out and organized treatment<\/a> will not only help you<strong> land your next commercial job<\/strong> but also instill trust in your client. Effectively organizing and presenting your thoughts and vision will inherently help you to create the best product possible.<\/p>\n<p>Below are some of the <strong>key components<\/strong> of\u00a0landing your next commercial or video with an amazing treatment.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/lM2dBPwgOhM?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<hr \/>\n<h3 id=\"be-visual\">Be Visual<\/h3>\n<p>This isn\u2019t news, but filmmaking is a very visual art. Your treatments should reflect this by being very visual. From the beginning, your clients are looking for a <strong>visually appealing experience<\/strong>. This all begins with your treatment.<\/p>\n<p>Sometimes we may fall into the trap of getting too wordy with our treatments. Instead of writing boring paragraphs that try to <strong>convey your creative vision<\/strong>, <em>show<\/em> your creative vision. You can do this by using <strong>reference frames<\/strong> from films or other commercials that inspired you. This is your opportunity to showcase the <strong>unique style and approach<\/strong> that you see for this project.<\/p>\n<p>By providing your client with lots of reference images, you help them\u00a0see your unique vision. As filmmakers, we constantly hear that <strong>showing is better than telling<\/strong>. The same principle applies to your treatment. You can make it as visually appealing as possible with good design. Personally, when I create a treatment, I use <a href=\"http:\/\/www.adobe.com\/products\/indesign.html\" target=\"_blank\" data-wpel-link=\"external\">InDesign<\/a>, but there are <strong>other great programs<\/strong> out there like <a href=\"https:\/\/itunes.apple.com\/us\/app\/keynote\/id409183694?mt=12\" target=\"_blank\" data-wpel-link=\"external\">Keynote<\/a> or even <a href=\"https:\/\/www.google.com\/docs\/about\/\" target=\"_blank\" data-wpel-link=\"external\">Google Docs<\/a>.<br \/>\n<a href=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2017\/08\/shutterstock_390758689.jpg\" target=\"_blank\" data-wpel-link=\"internal\"><br \/>\n<\/a><a href=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2017\/08\/shutterstock_390758689.jpg\" target=\"_blank\" data-wpel-link=\"internal\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-93860 size-full\" title=\"How to Write Better Commercial Treatments \u2014 Software\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2017\/08\/shutterstock_390758689.jpg\" alt=\"How to Write Better Commercial Treatments \u2014 Software\" width=\"755\" height=\"504\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/08\/shutterstock_390758689.jpg 755w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/08\/shutterstock_390758689.jpg?resize=300,200 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/08\/shutterstock_390758689.jpg?resize=277,185 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/08\/shutterstock_390758689.jpg?resize=359,240 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/08\/shutterstock_390758689.jpg?resize=543,362 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/08\/shutterstock_390758689.jpg?resize=560,374 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2017\/08\/shutterstock_390758689.jpg?resize=150,100 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><br \/>\n<\/a><em>Image via <a href=\"https:\/\/www.shutterstock.com\/image-photo\/closeup-photo-man-wearing-white-tshirt-390758689\" target=\"_blank\" data-wpel-link=\"external\">Shutterstock<\/a>.<\/em><\/p>\n<hr \/>\n<h3 id=\"be-bold\">Be Bold<\/h3>\n<p>The last thing your client wants is a boring video\u00a0that doesn\u2019t stand out. As a director, you&#8217;ll have strong opinions about the creative elements of the\u00a0project. Be bold with your <strong>creative vision and stylistic approach<\/strong>, and be confident in those decisions. Use\u00a0<strong>confident language<\/strong> when you write that showcases how you can bring these visuals to life. Avoid using a\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/English_passive_voice\" target=\"_blank\" data-wpel-link=\"external\">passive voice<\/a>,\u00a0and use an <a href=\"https:\/\/en.wikipedia.org\/wiki\/Active_voice\" target=\"_blank\" data-wpel-link=\"external\">active voice<\/a>\u00a0instead.<\/p>\n<hr \/>\n<h3 id=\"be-unique\">Be Unique<\/h3>\n<p>It\u2019s always wise to include a <strong>director&#8217;s statement<\/strong> in\u00a0your treatment. A director&#8217;s statement is basically the cover letter for your treatment. This is the section where you can\u00a0communicate why you\u2019re the only person with the<strong> right credentials for the job<\/strong>. Most likely, you will be <strong>competing against other directors<\/strong> to land this commercial. This is your opportunity to relay your experience and what makes you the perfect fit.<\/p>\n<p>Crafting perfect treatments is an art form in itself. While it isn&#8217;t the most glamorous aspect of the filmmaking process, it\u2019s an <strong>essential component<\/strong> to creating professional work.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Writing a solid treatment is the key to landing your next big commercial or music video gig. Check out these tips to improve your chances.<\/p>\n","protected":false},"author":87,"featured_media":93855,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3843,715,583],"tags":[1094,536,5647,472],"class_list":["post-class-post-93800","post-class-post","post-class-type-post","post-class-status-publish","post-class-format-standard","post-class-has-post-thumbnail","post-class-hentry","post-class-category-filmmaking-2","post-class-category-industry","post-class-category-video-production-2","post-class-tag-commercials","post-class-tag-filmmaking","post-class-tag-treatments","post-class-tag-video-production"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v21.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Write Better Commercial Treatments<\/title>\n<meta name=\"description\" content=\"Writing a solid treatment is the key to landing your next big commercial or music video gig. 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