{"id":95527,"date":"2017-10-13T06:00:40","date_gmt":"2017-10-13T11:00:40","guid":{"rendered":"https:\/\/www.premiumbeat.com\/blog\/?p=95527"},"modified":"2017-10-09T14:08:51","modified_gmt":"2017-10-09T19:08:51","slug":"4-innovations-lenses-videography","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/4-innovations-lenses-videography\/","title":{"rendered":"4 Awesome Innovations in Lens Technology Every Filmmaker Needs"},"content":{"rendered":"<h2 id=\"these-four-new-lenses-are-changing-video-production-find-out-what-they-can-do-for-you-on-your-next-film-or-video-project\">These four new lenses are changing video production. Find out what they can do for you on your next film or video project.<\/h2>\n<p><em>Cover image via <a href=\"http:\/\/www.newsshooter.com\/2017\/09\/16\/angenieux-12x-optimo-first-look-ibc-2017\/\" target=\"_blank\" data-wpel-link=\"external\">News Shooter<\/a>.<\/em><\/p>\n<p>While they don&#8217;t always get the <strong>same love and coverage as cameras<\/strong> or other production gear, <strong>lenses are quietly continuing to revolutionize filmmaking with some serious technological innovations<\/strong>. As some of these breakthroughs continue, it&#8217;s not ridiculous to imagine <strong>what capabilities lenses will soon offer in terms of\u00a0shifts, optics, and zoom<\/strong>.<\/p>\n<p>If you have an <strong>eye for new lenses and are ready to peep some innovations<\/strong> in lens technology, check out these <strong>four awesome options<\/strong> to consider renting or<strong>\u00a0even adding to your bag<\/strong>.<\/p>\n<hr \/>\n<h3 id=\"interchangeable-rear-optics\">Interchangeable Rear Optics<\/h3>\n<p><iframe loading=\"lazy\" title=\"Ang\u00e9nieux 12x Optimo first look - Newsshooter at IBC 2017\" src=\"https:\/\/player.vimeo.com\/video\/234099753?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/p>\n<p>The <strong>Optimo Ultra 12x is one of the latest innovations from\u00a0Angenieux<\/strong>,\u00a0which has been a major innovator in <strong>long-range zoom technologies<\/strong> for years.\u00a0Their <strong>newest lens installment<\/strong> (which you can\u00a0see more about in the video above) boasts their latest <strong>Interchangeable Rear Optics (IRO) technology<\/strong>. With the IRO modular design, you can configure the Ultra 12x for <strong>S35, U35 and FF\/VV sensor sizes<\/strong> by changing out the rear group and rings.<\/p>\n<p>While the new <strong>Optimo Ultra 12x<\/strong> will still be quite pricey (in the <strong>$85,000 to $100,000 range<\/strong>),\u00a0<a href=\"http:\/\/nofilmschool.com\/2016\/09\/angenieux-releases-two-new-type-ez-zoom-lenses-designed-larger-audience\" target=\"_blank\" data-wpel-link=\"external\">Angenieux has also announced new\u00a0Type EZ lenses<\/a> for filmmakers that still offers <strong>the same\u00a0Optimo Style range<\/strong>, but in the much more purchase-friendly range of <strong>$17,000 to $50,000<\/strong>.<\/p>\n<p>You can check out and read more about the <a href=\"https:\/\/www.angenieux.com\/optimo-ultra-12x-s35\/\" target=\"_blank\" data-wpel-link=\"external\">Optimo Ultra 12x at theAngenieux website here<\/a>.<\/p>\n<hr \/>\n<h3 id=\"new-tilt-shift-lenses\" class=\"title style-scope ytd-video-primary-info-renderer\">New Tilt Shift Lenses<\/h3>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/2l3XrBwP_vQ?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>For those unfamiliar with<strong> tilt shift lens technology<\/strong>, here are a <a href=\"https:\/\/www.youtube.com\/watch?v=gvV5sINKnT8\" target=\"_blank\" data-wpel-link=\"external\">couple of good videos<\/a> to <a href=\"https:\/\/www.youtube.com\/watch?v=0HRYlJUwzYA\" target=\"_blank\" data-wpel-link=\"external\">explain them a little more in-depth<\/a>. Basically, tilt shift lenses are helpful for <strong>changing the plane of focus controlling depth of field<\/strong>.\u00a0Ideally, these new macro lenses will be perfect for shooting <strong>products, landscapes, and architecture in both photography and videography<\/strong> and complete C<strong>anon&#8217;s L-series family of wide and macro tilt shift lenses<\/strong>.<\/p>\n<p>If you&#8217;re looking for a little more <strong>in-depth on how tilt-shift lenses work for video<\/strong>. <a href=\"https:\/\/www.youtube.com\/watch?v=gTDCW_8AsSo\" target=\"_blank\" data-wpel-link=\"external\">Here are a couple of<\/a> <a href=\"https:\/\/www.youtube.com\/watch?v=QpeUEK_5Tb0\" target=\"_blank\" data-wpel-link=\"external\">places to check out<\/a>. You can also read up more on <a href=\"https:\/\/www.usa.canon.com\/internet\/portal\/us\/home\/products\/list\/lenses\/ef\/tilt-shift\/tilt-shift?cm_mmc=YT-_-Camera-_-Product-_-08-29-17-Tilt-Shift-Lenses\" target=\"_blank\" data-wpel-link=\"external\">Canon&#8217;s website for the lenses here<\/a>.<\/p>\n<hr \/>\n<h3 id=\"insane-zoom-capabilities\">Insane Zoom Capabilities<\/h3>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/-5R9dDwKsSg?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Along with tilt shift technology upgrades, <strong>Canon is also making waves with their insane zoom capabilities<\/strong>. The<strong> Canon Cine Servo CN20x50<\/strong> is a truly remarkable lens in itself at <strong>50-1000mm T5.0-8.9<\/strong>, but\u00a0it also\u00a0offers a built-in extender\u00a0that\u00a0<strong>turns the lens into a 75mm-1500mm<\/strong>. While it&#8217;s aimed\u00a0at\u00a0<strong>sports and nature television<\/strong>, it&#8217;s an ideal lens for a <strong>good low-light camera where you can stand the focal length<\/strong>.\u00a0<\/span><\/p>\n<p>Here&#8217;s some more info on <a href=\"https:\/\/www.canon.co.uk\/for_home\/product_finder\/digital_cinema\/cine_lenses\/cn20x50_ias_h_e1-p1\/\" target=\"_blank\" data-wpel-link=\"external\">Canon&#8217;s website to check out<\/a>.<\/p>\n<hr \/>\n<h3 id=\"affordable-wide-angle-to-macro-range\">Affordable Wide-Angle to Macro Range<\/h3>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/AzkaYjIloOU?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p><span style=\"font-weight: 400;\">You may think that, while <strong>awesome, major technological innovations in lenses<\/strong> mean they&#8217;re all crazy expensive. That, fortunately, is not always true. Case in point:\u00a0<strong>Tamron&#8217;s new 18-400mm lens is quite a steal for its true wide-angle to macro range<\/strong>. The lens also features <strong>vibration compensation technologies<\/strong>\u00a0that can help with up to <strong>2.5 stops of camera shake<\/strong> along with <strong>moisture-resistance construction<\/strong> for outdoor shoots.<\/span><\/p>\n<p>Altogether, the lens <a href=\"https:\/\/www.bhphotovideo.com\/c\/product\/1345955-REG\/tamron_afb028c_700_18_400mm_f_3_5_6_3_di_ii.html\" target=\"_blank\" data-wpel-link=\"external\">retails for around $650<\/a>, which is a<strong> pretty good investment if you&#8217;re looking for a one-stop shop lens option<\/strong>. You can <a href=\"http:\/\/www.tamron-usa.com\/product\/lenses\/b028.html\" target=\"_blank\" data-wpel-link=\"external\">read more on Tamron&#8217;s website here<\/a>.<\/p>\n<hr \/>\n<p>For more <strong>lens and video production technological innovations<\/strong>, check out some of these resources.<\/p>\n<ul>\n<li class=\"post-title\"><a href=\"https:\/\/www.premiumbeat.com\/blog\/7-innovations-changing-film-industry\/\" target=\"_blank\" data-wpel-link=\"internal\">Tech and Film: 7 Innovations Changing the Industry<\/a><\/li>\n<li class=\"post-title\"><a href=\"https:\/\/www.premiumbeat.com\/blog\/nab-2017-latest-camera-lens-announcements\/\" target=\"_blank\" data-wpel-link=\"internal\">NAB 2017: The Latest and Greatest Camera Lenses<\/a><\/li>\n<li class=\"post-title\"><a href=\"https:\/\/www.premiumbeat.com\/blog\/best-lenses-for-videographers\/\" target=\"_blank\" data-wpel-link=\"internal\">The Best Set of Go-To Lenses<\/a><\/li>\n<li class=\"post-title\"><a href=\"https:\/\/www.premiumbeat.com\/blog\/the-art-of-lens-whacking\/\" target=\"_blank\" data-wpel-link=\"internal\">The Art of Lens Whacking<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>These four new lenses are changing video production. Find out what they can do for you on your next film or video project.<\/p>\n","protected":false},"author":76,"featured_media":95533,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[715,5340,583],"tags":[857,2359,5031,472],"class_list":["post-class-post-95527","post-class-post","post-class-type-post","post-class-status-publish","post-class-format-standard","post-class-has-post-thumbnail","post-class-hentry","post-class-category-industry","post-class-category-video-gear","post-class-category-video-production-2","post-class-tag-industry-2","post-class-tag-lenses","post-class-tag-video-gear-2","post-class-tag-video-production"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>4 Awesome Innovations in Lens Technology Every Filmmaker Needs<\/title>\n<meta name=\"description\" content=\"These four new lenses are changing video production. 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