{"id":97937,"date":"2017-12-14T12:00:00","date_gmt":"2017-12-14T18:00:00","guid":{"rendered":"https:\/\/www.premiumbeat.com\/blog\/?p=97937"},"modified":"2017-12-14T14:49:11","modified_gmt":"2017-12-14T20:49:11","slug":"create-ar-lenses-snapchat","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/create-ar-lenses-snapchat\/","title":{"rendered":"Hot Dog! You Can Now Make AR Lenses for Snapchat in Lens Studio"},"content":{"rendered":"<h2 id=\"snapchats-parent-company-snap-inc-just-announced-that-you-can-now-create-your-own-augmented-reality-lenses-for-snapchat\">Snapchat&#8217;s parent company Snap, Inc. just announced that you can now create your own Augmented Reality Lenses for SnapChat.<\/h2>\n<p><em>Top image via Snap Inc.\u00a0<\/em><\/p>\n<p>Snap Inc just announced Lens Studio, a new augmented reality tool for creating Snapchat AR characters.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/18VWMJNp7c4?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>Lens Studio is a <a href=\"https:\/\/lensstudio.snapchat.com\/\" target=\"_blank\" data-wpel-link=\"external\">free desktop app<\/a> for Mac and Windows users. It uses a series of guides to help creators and developers build original characters in either 2D or 3D.<\/p>\n<p>After creating a Lens, users will\u00a0get an original Snapcode to share with friends or customers. The Snapcode will allow users to unlock your\u00a0Lens for 24 hours.<\/p>\n<p>This tool comes after the highly successful Geofilters campaign, which let users create filters for cities, businesses, events, and more.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/FPqDK7uch_k?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>Brands will likely be the ones most excited about the new tools, and Engadget has previoulsy said the following:<\/p>\n<blockquote><p>Snap is opening up its 3D World Lenses to advertisers. So far, it has partnered with Warner Bros. and Bud Light to create Lenses featuring the\u00a0<a href=\"http:\/\/www.imdb.com\/title\/tt1856101\/?ref_=nv_sr_1\" target=\"_blank\" data-wpel-link=\"external\"><em>Blade Runner<\/em><\/a> &#8220;Spinner&#8221; car and a Bud Light vendor.<\/p>\n<p>Snapchat introduced the ability to add\u00a0<a href=\"https:\/\/www.engadget.com\/2017\/04\/18\/snapchat-3d-augmented-reality-emoji\/\" target=\"_blank\" data-wpel-link=\"external\">3D objects<\/a>\u00a0into an image in April, and\u00a0<a href=\"https:\/\/www.engadget.com\/2017\/09\/14\/snapchat-3d-bitmoji-world-lens-ar\/\" target=\"_blank\" data-wpel-link=\"external\">3D Bitmoji<\/a>\u00a0followed earlier this month. Today&#8217;s announcement brings these AR capabilities to advertisers who can offer them nationally, targeted by age, gender or interest or via a swipe-up attachment to a regular ad. And with users snapping over three billion times a day, snap-based advertisements stand to be seen quite a lot. \u2014<a href=\"https:\/\/www.engadget.com\/2017\/09\/28\/snapchat-ar-lenses-tool-ads\/\" target=\"_blank\" data-wpel-link=\"external\">Engadget<\/a><\/p><\/blockquote>\n<p>Snap has already uploaded a series of tutorials to their <a href=\"https:\/\/www.youtube.com\/channel\/UCaMuup60LhtNGniZKptQPcw\" target=\"_blank\" data-wpel-link=\"external\">Lens Studio YouTube channel<\/a>.\u00a0You can get started by <a href=\"https:\/\/lensstudio.snapchat.com\/\" target=\"_blank\" data-wpel-link=\"external\">downloading the Lens Studio app<\/a> for Windows or Mac and testing out any of the following tutorials.<\/p>\n<h3 id=\"make-an-animated-object-lens-for-snapchat\">Make an Animated Object Lens for Snapchat<\/h3>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/SE2xvEzIW9k?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<h3 id=\"make-a-look-around-template-lens-for-snapchat\">Make a Look Around Template Lens for Snapchat<\/h3>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/rngUMAOJa2Q?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<h3 id=\"window-template-lens-for-snapchat\">Window Template Lens for Snapchat<\/h3>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/yX0DaZC9_R0?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>You can watch all of the tutorials on the <a href=\"https:\/\/www.youtube.com\/channel\/UCaMuup60LhtNGniZKptQPcw\" target=\"_blank\" data-wpel-link=\"external\">Lens Studio YouTube page<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Snapchat&#8217;s parent company Snap, Inc. just announced that you can now create your own Augmented Reality Lenses for SnapChat.<\/p>\n","protected":false},"author":57,"featured_media":97942,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[715,79,39,583],"tags":[],"class_list":["post-class-post-97937","post-class-post","post-class-type-post","post-class-status-publish","post-class-format-standard","post-class-has-post-thumbnail","post-class-hentry","post-class-category-industry","post-class-category-inspiration","post-class-category-video-editing","post-class-category-video-production-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hot Dog! 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