{"id":98126,"date":"2018-01-16T06:00:51","date_gmt":"2018-01-16T12:00:51","guid":{"rendered":"https:\/\/www.premiumbeat.com\/blog\/?p=98126"},"modified":"2018-01-12T12:29:40","modified_gmt":"2018-01-12T18:29:40","slug":"5-brands-virtual-reality-content","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/5-brands-virtual-reality-content\/","title":{"rendered":"5 Brands That Raised the Bar for Virtual Reality Content"},"content":{"rendered":"

Impressive developments in VR content and technology mean content creators\u00a0can look forward to dynamic new opportunities.<\/h2>\n

Cover image via Shutterstock<\/a>.<\/em><\/p>\n

Virtual Reality (VR) isn\u2019t letting up anytime soon. In what has become one of the hottest markets in advertising and content creation, VR is making big strides with some major brands. Let\u2019s look at how these\u00a0five\u00a0big names are using VR in new and exciting ways to engage fans and\u00a0raise the bar for this future tech.<\/p>\n

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Airbnb VR Previews<\/h3>\n

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According the <\/span>The Verge<\/span><\/a><\/em>, Airbnb is currently developing virtual reality technologies for 3D scanning and 360-photo tours of their hosts\u2019 properties. They\u2019re also experimenting with augmented reality overlays to give guests more information about the rentals once they\u2019re physically on-location by highlighting different perks and amenities. The ambitious project is part of their new mantra of “today\u2019s travel is experiential travel.” You can read more about the technology in the full post on <\/span>Airbnb\u2019s blog<\/span><\/a>.<\/span><\/p>\n

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Ikea VR Shopping Game<\/h3>\n

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Ikea is already a player with skin in the game using augmented reality (<\/span>after releasing an AR app<\/span><\/a>),\u00a0and they’re betting big on virtual reality by experimenting with in-store gamification as part of their customer shopping experience. Nearly 300 people tried out an in-store pop-up “pillow toss” game in North Texas.\u00a0<\/span>They have since officially released their Ikea Place app, which you can <\/span>see here<\/span><\/a>.<\/span><\/p>\n

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Star Wars VR Experience<\/h3>\n

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Now completely Disney-fied, the Star Wars franchise is not one to fall behind\u00a0on developing technologies. In preparation for their opening of Star Wars: Galaxy’s Edge<\/a>, the brand has launched a “Star Wars: Secrets of the Empire” immersive VR experience in Disney Springs. The experience\u00a0uses\u00a0full-contact VR technology at Walt Disney World that allows guests not only to go VR with headsets but also strap into state-of-the-art tactile VR vests, which let them explore the virtual world in a free-roaming, untethered manner. You can read more about the full adventure here<\/a>.<\/p>\n

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NFL Fan Experience<\/h3>\n

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Currently in\u00a0the second season of their partnership, the National Football League (NFL) and NextVR have\u00a0doubled down on their immersive post-game experience. The experience, which\u00a0you can access through the NextVR app, gives football fans both\u00a0pre- and post-game content that features some of the best VR highlights from five select games in the 2017 season. You can watch a more in-depth breakdown of the\u00a0full experience<\/a>\u00a0or read the press release<\/a>\u00a0to see the full schedule.<\/p>\n

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L.A. Noire and VR Games<\/h3>\n

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Perhaps one of the most exciting visions of a virtual reality and augmented reality future is in video games. L.A. Noire: VR Case Files<\/em> is the latest game to\u00a0develop buzz\u00a0for the medium (here’s a great article from Kotaku<\/a>). Good reviews aside, it seems that virtual reality video games are making some major strides in accessibility\u00a0and playability, which can be helpful to brands, content creators, and video and film professionals.<\/p>\n

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For more articles on VR and future technologies, check out some of these links.<\/p>\n