{"id":99077,"date":"2018-02-09T06:00:58","date_gmt":"2018-02-09T12:00:58","guid":{"rendered":"https:\/\/www.premiumbeat.com\/blog\/?p=99077"},"modified":"2018-02-07T11:07:30","modified_gmt":"2018-02-07T17:07:30","slug":"7-tips-for-video-clients","status":"publish","type":"post","link":"https:\/\/www.premiumbeat.com\/blog\/7-tips-for-video-clients\/","title":{"rendered":"7 Things All Video Professionals Should Share with Clients"},"content":{"rendered":"<h2 id=\"before-you-start-your-next-corporate-or-commercial-project-share-these-points-or-this-article-with-your-favorite-clients\"><b><\/b>Before you start your next\u00a0corporate or commercial project,\u00a0share these points (or this article)\u00a0with your favorite clients.<\/h2>\n<p><em>Cover image via <a href=\"https:\/\/www.shutterstock.com\/image-photo\/creatives-having-informal-meeting-on-sofas-245588719?src=HcM4Pcfqp5_y3b0r4T6Kmw-1-10\" target=\"_blank\" data-wpel-link=\"external\">Monkey Business Images<\/a>.<\/em><\/p>\n<p>There are many things you might take for granted in the film and video industry. This might include things like filmmaking terms and lingo, intrinsic costs and values \u2014 even just a basic understanding of how long it takes to plan, shoot, and edit a video from start to finish.<\/p>\n<p>However, for those\u00a0outside the field\u00a0(i.e. your video production clients), all the aspects and moving parts of video production can be confusing.<\/p>\n<p>To streamline the relationships and expectations between both parties, here are seven helpful things video professionals can share with their favorite clients before jumping into a project.<\/p>\n<hr \/>\n<h3 id=\"1-the-importance-of-contracts\">1. The Importance of Contracts<\/h3>\n<p><a href=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2018\/01\/shutterstock_330786716.jpg\" target=\"_blank\" data-wpel-link=\"internal\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-99258\" title=\"7 Things All Video Professionals Should Share with Clients \u2014 Contracts\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2018\/01\/shutterstock_330786716.jpg\" alt=\"7 Things All Video Professionals Should Share with Clients \u2014 Contracts\" width=\"755\" height=\"504\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_330786716.jpg 1000w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_330786716.jpg?resize=300,200 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_330786716.jpg?resize=768,513 768w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_330786716.jpg?resize=277,185 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_330786716.jpg?resize=359,240 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_330786716.jpg?resize=543,363 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_330786716.jpg?resize=865,578 865w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_330786716.jpg?resize=994,664 994w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_330786716.jpg?resize=560,374 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_330786716.jpg?resize=150,100 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><br \/>\n<\/a><em>Image via <a href=\"https:\/\/www.shutterstock.com\/image-photo\/man-signing-business-document-application-subscription-330786716?src=XspqB8soYTv7TpjiZElQEQ-1-35\" target=\"_blank\" data-wpel-link=\"external\">Gajus<\/a>.<\/em><\/p>\n<p>For clients unaccustomed to working with video professionals (or any creative services, really), the\u00a0importance of\u00a0contracts or \u201c<a href=\"https:\/\/www.docracy.com\/0i2fahvpv5t\/statement-of-work-digital-advertising-services\" target=\"_blank\" data-wpel-link=\"external\">statements of work<\/a>\u201d can seem a little unnecessary. I mean, if you agree to a project, shouldn\u2019t it be easy to see it through then simply invoice for it later?<\/p>\n<p>Well, for film and video folks, it\u2019s really not that simple.\u00a0Often, there are expenses we have to pay upfront to even get started on a project. Whether that\u2019s renting cameras or gear, modifying or performing upkeep to existing gear, hiring other shooters or crew members \u2014\u00a0it can add up quickly.<\/p>\n<p>Film and video projects can also often be difficult to define in terms of scope of work. If your upfront agreement doesn\u2019t take changes, delays, or setbacks into account, then you can end up with disparities between an agreed-upon price and the final amount of work.<\/p>\n<p>Sitting down together and building out a solid contract for a project, which defines everything start to finish,\u00a0benefits both parties. It eliminates unnecessary back-and-forth on revisions, and it provides stability for video professionals so they can make the necessary arrangements to dive right into the work.<\/p>\n<hr \/>\n<h3 id=\"2-access-to-drafts-and-review-process\">2. Access to Drafts and Review Process<\/h3>\n<p><a href=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2018\/01\/shutterstock_571883158.jpg\" target=\"_blank\" data-wpel-link=\"internal\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-99259\" title=\"7 Things All Video Professionals Should Share with Clients \u2014 Drafts and Reviews\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2018\/01\/shutterstock_571883158.jpg\" alt=\"7 Things All Video Professionals Should Share with Clients \u2014 Drafts and Review\" width=\"755\" height=\"504\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_571883158.jpg 1000w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_571883158.jpg?resize=300,200 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_571883158.jpg?resize=768,512 768w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_571883158.jpg?resize=277,185 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_571883158.jpg?resize=359,239 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_571883158.jpg?resize=543,362 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_571883158.jpg?resize=865,577 865w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_571883158.jpg?resize=994,663 994w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_571883158.jpg?resize=560,374 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_571883158.jpg?resize=150,100 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><br \/>\n<\/a><em>Image via <a href=\"https:\/\/www.shutterstock.com\/image-photo\/successful-male-owner-business-company-talking-571883158?src=gmT3nB5k8ncs0i2AynCmKg-1-12\" target=\"_blank\" data-wpel-link=\"external\">GaudiLab<\/a>.<\/em><\/p>\n<p>Technology has truly revolutionized what used to be perhaps the most arduous part of any film or video project. Sharing drafts and revisions between clients and video professionals has never been easier \u2014 and it\u2019s still just as important as ever.<\/p>\n<p>Some clients like to keep tabs on projects throughout the entire process. This gets tricky, especially during editing. But if you use one of the collaborative sharing services below, clients can review drafts in real time.<\/p>\n<ul>\n<li><a href=\"https:\/\/screenlight.tv\/\" target=\"_blank\" data-wpel-link=\"external\">Screenlight.tv<\/a><\/li>\n<li><a href=\"https:\/\/wipster.io\/\" target=\"_blank\" data-wpel-link=\"external\">Wipster<\/a><\/li>\n<li><a href=\"https:\/\/frame.io\/\" target=\"_blank\" data-wpel-link=\"external\">Frame.io<\/a><\/li>\n<li><a href=\"https:\/\/vimeo.com\/blog\/post\/collaboration-meet-efficiency-a-new-way-to-review\" target=\"_blank\" data-wpel-link=\"external\">Vimeo Review<\/a><\/li>\n<\/ul>\n<hr \/>\n<h3 id=\"3-consolidate-revisions\">3. Consolidate Revisions<\/h3>\n<p><a href=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2018\/01\/shutterstock_380213455.jpg\" target=\"_blank\" data-wpel-link=\"internal\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-99260\" title=\"7 Things All Video Professionals Should Share with Clients \u2014 Consolidate Revisions\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2018\/01\/shutterstock_380213455.jpg\" alt=\"7 Things All Video Professionals Should Share with Clients \u2014 Consolidate Revisions\" width=\"755\" height=\"504\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_380213455.jpg 1000w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_380213455.jpg?resize=300,200 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_380213455.jpg?resize=768,512 768w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_380213455.jpg?resize=277,185 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_380213455.jpg?resize=359,239 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_380213455.jpg?resize=543,362 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_380213455.jpg?resize=865,577 865w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_380213455.jpg?resize=994,663 994w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_380213455.jpg?resize=560,374 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_380213455.jpg?resize=150,100 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><br \/>\n<\/a><em>Image via <a href=\"https:\/\/www.shutterstock.com\/image-photo\/team-three-coworkers-stylish-studio-380213455?src=gmT3nB5k8ncs0i2AynCmKg-1-48\" target=\"_blank\" data-wpel-link=\"external\">debasige<\/a>.<\/em><\/p>\n<p>However, reviewing in real time doesn&#8217;t completely streamlines the process. Unless your videographer or editor is on a retainer, running with revision requests off the top of your head can\u00a0really hold up a project. Instead, many video professionals will push for a consolidated list of revisions to knock out in one batch edit. This is especially true when working with a middle man or agency. To save the most time (and the most unnecessary rendering time), the onus falls to the client to make sure all\u00a0stakeholders have had a chance to view a draft before sending over consolidated revisions.<\/p>\n<hr \/>\n<h3 id=\"4-download-final-videos-and-assets\">4. Download Final Videos (and Assets)<\/h3>\n<p><a href=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2018\/01\/shutterstock_577535479.jpg\" target=\"_blank\" data-wpel-link=\"internal\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-99261\" title=\"7 Things All Video Professionals Should Share with Clients \u2014 Download Assets\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2018\/01\/shutterstock_577535479.jpg\" alt=\"7 Things All Video Professionals Should Share with Clients \u2014 Download Assets\" width=\"755\" height=\"504\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_577535479.jpg 1000w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_577535479.jpg?resize=300,200 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_577535479.jpg?resize=768,512 768w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_577535479.jpg?resize=277,185 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_577535479.jpg?resize=359,239 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_577535479.jpg?resize=543,362 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_577535479.jpg?resize=865,577 865w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_577535479.jpg?resize=994,663 994w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_577535479.jpg?resize=560,374 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_577535479.jpg?resize=150,100 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><br \/>\n<\/a><em>Image via <a href=\"https:\/\/www.shutterstock.com\/image-photo\/close-view-hipster-friends-watching-video-577535479?src=YX9Fq9vSH8pVhuNjJ6S_mQ-1-0\" target=\"_blank\" data-wpel-link=\"external\">GaudiLab<\/a>.<\/em><\/p>\n<p>Another concern\u00a0that may seem\u00a0obvious to video professionals is transferring videos and assets. While working with\u00a0cloud services and video-hosting platforms may seem simple on the upload, for those unfamiliar with these services, knowing to download\u00a0<em>all<\/em> the assets, view them properly, and then store them isn&#8217;t a given. For many in the profession, sites like Vimeo are standard for sharing videos (<a href=\"https:\/\/help.vimeo.com\/hc\/en-us\/articles\/229678128-Downloading-videos\" target=\"_blank\" data-wpel-link=\"external\">clients can download directly from the site<\/a>), while sites like DropBox make sharing project folders with RAW files and assets easier (<a href=\"https:\/\/www.dropbox.com\/help\/desktop-web\/download-entire-folders\" target=\"_blank\" data-wpel-link=\"external\">read about it here<\/a>). It&#8217;s also worth noting that professional services like these are often monthly or annual expenses that video professionals have to cover just to ensure\u00a0they can work with clients when projects arise.<\/p>\n<hr \/>\n<h3 id=\"5-upload-to-their-sites\">5. Upload to Their Sites<\/h3>\n<p><a href=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2018\/01\/shutterstock_715331371.jpg\" target=\"_blank\" data-wpel-link=\"internal\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-99262\" title=\"7 Things All Video Professionals Should Share with Clients \u2014 Upload\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2018\/01\/shutterstock_715331371.jpg\" alt=\"7 Things All Video Professionals Should Share with Clients \u2014 Upload\" width=\"755\" height=\"504\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_715331371.jpg 1000w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_715331371.jpg?resize=300,200 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_715331371.jpg?resize=768,512 768w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_715331371.jpg?resize=277,185 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_715331371.jpg?resize=359,239 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_715331371.jpg?resize=543,362 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_715331371.jpg?resize=865,577 865w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_715331371.jpg?resize=994,663 994w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_715331371.jpg?resize=560,374 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_715331371.jpg?resize=150,100 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><br \/>\n<\/a><em>Image via <a href=\"https:\/\/www.shutterstock.com\/image-photo\/qwrty-keyboard-camera-ready-load-pictures-715331371\" target=\"_blank\" data-wpel-link=\"external\">Leif Eliasson<\/a>.<\/em><\/p>\n<p>Similarly, when clients do successfully download their final video, it&#8217;s not always immediately\u00a0clear\u00a0what they should do with it. Ideally, the video&#8217;s purpose and distribution is something videographers and clients will discuss early on, so the crew can keep these things in mind during production. A video for a television broadcast\u00a0requires a much different shoot than one intended\u00a0for Facebook and Twitter. When a project is\u00a0complete and delivered, the client might still need some hand-holding during the uploads to\u00a0platforms\u00a0like <a href=\"https:\/\/support.google.com\/youtube\/answer\/57407?co=GENIE.Platform%3DDesktop&amp;hl=en\" target=\"_blank\" data-wpel-link=\"external\">YouTube<\/a>, <a href=\"https:\/\/help.vimeo.com\/hc\/en-us\/categories\/201496018-Uploading-to-Vimeo\" target=\"_blank\" data-wpel-link=\"external\">Vimeo<\/a>, <a href=\"https:\/\/www.facebook.com\/help\/1041553655923544\/?helpref=hc_fnav\" target=\"_blank\" data-wpel-link=\"external\">Facebook<\/a>, <a href=\"https:\/\/help.twitter.com\/en\/using-twitter\/twitter-videos\" target=\"_blank\" data-wpel-link=\"external\">Twitter<\/a>, and even <a href=\"https:\/\/help.instagram.com\/456185931138729\" target=\"_blank\" data-wpel-link=\"external\">Instagram<\/a>.<\/p>\n<p>Here are some resources for uploading best practices.<\/p>\n<ul>\n<li class=\"post-title\"><a href=\"https:\/\/www.premiumbeat.com\/blog\/everything-you-need-to-know-about-putting-your-video-online\/\" target=\"_blank\" data-wpel-link=\"internal\">Everything You Need to Know About Putting Your Videos Online<\/a><\/li>\n<li class=\"post-title\"><a href=\"https:\/\/www.premiumbeat.com\/blog\/how-to-properly-export-video-for-vimeo\/\" target=\"_blank\" data-wpel-link=\"internal\">How to Properly Export Video for Vimeo<\/a><\/li>\n<li class=\"post-title\"><a href=\"https:\/\/www.premiumbeat.com\/blog\/publishing-videos-on-reddit\/\" target=\"_blank\" data-wpel-link=\"internal\">Everything You Need to Know Before Posting Your Videos on Reddit<\/a><\/li>\n<\/ul>\n<hr \/>\n<h3 id=\"6-the-cost-of-archiving\">6. The Cost of Archiving<\/h3>\n<p><a href=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2018\/01\/shutterstock_74049901.jpg\" target=\"_blank\" data-wpel-link=\"internal\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-99263\" title=\"7 Things All Video Professionals Should Share with Clients \u2014 Archiving\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2018\/01\/shutterstock_74049901.jpg\" alt=\"7 Things All Video Professionals Should Share with Clients \u2014 Archiving\" width=\"755\" height=\"456\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_74049901.jpg 1000w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_74049901.jpg?resize=300,181 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_74049901.jpg?resize=768,464 768w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_74049901.jpg?resize=277,167 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_74049901.jpg?resize=359,217 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_74049901.jpg?resize=543,328 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_74049901.jpg?resize=865,522 865w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_74049901.jpg?resize=994,600 994w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_74049901.jpg?resize=560,338 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_74049901.jpg?resize=150,91 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><br \/>\n<\/a><em>Image via <a href=\"https:\/\/www.shutterstock.com\/image-photo\/small-portable-hard-drives-stack-74049901?src=aQ4VMZuqZ7FsmzJZV0Ubpw-1-71\" target=\"_blank\" data-wpel-link=\"external\">AH Images<\/a>.<\/em><\/p>\n<p>Once\u00a0final videos are delivered, many clients assume that the videographer saves all RAW video files and assets forever. It&#8217;s not uncommon to get an email a year later from a client asking for the files for some other video project \u2014 or for an updated version. However, archiving footage and assets is no small task. When done correctly, archiving is an involved process that takes up both time and hard drive (or cloud) space. Discuss archiving with the client during the initial\u00a0conversation about the scope of work, and then account for a few hours (or even a few days) to archive, back up, and store the project properly.<\/p>\n<p>Here are some tips and tricks to refine\u00a0the archiving\u00a0process.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.premiumbeat.com\/blog\/archive-your-project-with-premiere-pro-project-manager\/\" target=\"_blank\" data-wpel-link=\"internal\">Archive Your Project With the Premiere Pro Project Manager<\/a><\/li>\n<li class=\"entry-title entry__title banner__title doc__title\"><a href=\"https:\/\/www.shutterstock.com\/blog\/best-external-hard-drives-video-editors\" target=\"_blank\" data-wpel-link=\"external\">The Best External Hard Drives for Video Editors<\/a><\/li>\n<li><a href=\"https:\/\/www.premiumbeat.com\/blog\/tag\/backup\/\" target=\"_blank\" data-wpel-link=\"internal\">PremiumBeat Backup Archives<\/a><\/li>\n<\/ul>\n<hr \/>\n<h3 id=\"7-maximizing-their-investment\">7. Maximizing Their Investment<\/h3>\n<p><a href=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2018\/01\/shutterstock_589094012.jpg\" target=\"_blank\" data-wpel-link=\"internal\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-99264\" title=\"7 Things All Video Professionals Should Share with Clients \u2014 Maximize Investment\" src=\"https:\/\/www.premiumbeat.com\/blog\/wp-content\/uploads\/2018\/01\/shutterstock_589094012.jpg\" alt=\"7 Things All Video Professionals Should Share with Clients \u2014 Maximize Investment\" width=\"755\" height=\"504\" srcset=\"https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_589094012.jpg 1000w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_589094012.jpg?resize=300,200 300w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_589094012.jpg?resize=768,512 768w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_589094012.jpg?resize=277,185 277w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_589094012.jpg?resize=359,239 359w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_589094012.jpg?resize=543,362 543w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_589094012.jpg?resize=865,577 865w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_589094012.jpg?resize=994,663 994w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_589094012.jpg?resize=560,374 560w, https:\/\/vip-go.premiumbeat.com\/wp-content\/uploads\/2018\/01\/shutterstock_589094012.jpg?resize=150,100 150w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><br \/>\n<\/a><em>Image via <a href=\"https:\/\/www.shutterstock.com\/image-photo\/group-teenagers-friends-watching-mobile-phones-589094012?src=gSd9qpgvFzNKaX0yj_ILjg-1-30\" target=\"_blank\" data-wpel-link=\"external\">DisobeyArt<\/a>.<\/em><\/p>\n<p>Finally, once everything is said and done, clients need to feel confident that they&#8217;re doing everything they can to\u00a0maximize their investment. It&#8217;s just as frustrating for video professionals to send something off and see it misused or underutilized as it is for clients to fail to see the return on the investment they&#8217;d hoped for. Social videos, for example, need optimization for the best return. If you discuss the nature of the project early (one-off or campaign?), you can deliver evergreen content rather than something that will really only perform well once. There&#8217;s a lot to read up on, but here are some good resources to keep in mind.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.premiumbeat.com\/blog\/facebook-hack-optimize-video-posts\/\" target=\"_blank\" data-wpel-link=\"internal\">Facebook Hack: How to Optimize Your Video Posts<\/a><\/li>\n<li><a href=\"https:\/\/www.premiumbeat.com\/blog\/getting-flagged-on-youtube-or-vimeo-heres-why\/\" target=\"_blank\" data-wpel-link=\"internal\">Getting Flagged on YouTube or Vimeo? Here\u2019s Why<\/a><\/li>\n<li class=\"post-title\"><a href=\"https:\/\/www.premiumbeat.com\/blog\/5-quick-tips-to-boost-your-videos-youtube-rank\/\" target=\"_blank\" data-wpel-link=\"internal\">5 Quick Tips to Boost Your Video\u2019s YouTube Rank<\/a><\/li>\n<li class=\"post-title\"><a href=\"https:\/\/www.premiumbeat.com\/blog\/learn-video-marketing-wipsters-ceo\/\" target=\"_blank\" data-wpel-link=\"internal\">3 Things You can Learn about Video Marketing from Wipster\u2019s CEO<\/a><\/li>\n<li class=\"post-title\"><a href=\"https:\/\/www.premiumbeat.com\/blog\/filmmaking-music-trends-2018\/\" target=\"_blank\" data-wpel-link=\"internal\">Must-Know Filmmaking and Music Trends for 2018<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Before you start your next corporate or commercial project, share these points (or this article) with your favorite 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