Alexander Kirch<\/a>.<\/em><\/p>\nAs freelancers, the primary reason we use creative\u00a0briefs is to\u00a0define the aesthetic and storyline of a project\u00a0and\u00a0align our creative vision with our client’s goals.<\/p>\n
However, we think of our proposals and treatments\u00a0as opportunities to stand out in the crowd, make our clients feel special, and add\u00a0some wow-factor to our projects.<\/p>\n
Often referred to as treatments, storyboards, or simply creative briefs, these documents combine several elements that outline the story, the aesthetic, and the creative approach to jaw-dropping projects.<\/p>\n
Simply put, our goal with each and every\u00a0brief\u00a0is to create a rich treatment that unveils our unique approach to the client’s needs.<\/p>\n
One of the ways we can do this is by getting out of the word processor and stepping into a more creative application,\u00a0like\u00a0Adobe InDesign.<\/p>\n
In this video tutorial, let’s take a look at just how to do that.<\/p>\n