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Adobe Creative Cloud Subscribers Reach an All Time High

Subscription based licenses continue to grow in popularity despite initial criticism.

Executives at Adobe Systems have stated that subscriptions to the Creative Cloud have reached an all-time high at 1.8 million. With an increase of over 405,000, the first quarter of 2014 has also proven to be the fastest growing quarter for subscribers since the Creative Cloud was released in 2012. The company is also reporting more revenue than ever and expecting an equally successful amount of growth throughout 2014.

As stated in 2013, Adobe plans to completely shutdown their perpetual software licenses and move to subscription-only licenses.

This news comes at a time when perpetual license software vs. subscription based licensing is battling for the market. In a recent conference call with investors Adobe CFO Mark Garrett stated “We will soon end general availability of CS6 perpetual licensing in the channel. This decision is consistent with our comments last December, when we stated we expected no material revenue from perpetual licensing of CS6 in the second half of fiscal 2014.”

Adobe also stated that they plan on launching an exciting new offering to their creative cloud subscribers which should be released later this year. The offering is expected to be “so strong that CS6 will look longer in the tooth” says Adobe CEO Shantanu Narayen.

Although subscription based downloads seem to make it cheaper and easier for creatives to get the latest software, there has been serious pushback from some in the industry (FCPX and Avid lovers, for instance). But one thing is for sure, If Adobe keeps growing as fast as they are now, Apple and Avid will have to make a significant counteroffer.

What do you think about Adobe getting rid of perpetual licenses?
Do you like the Creative Cloud? Share thoughts in the comments below.

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  • Ryan Farnes

    Imagine Canon giving you a camera for a monthly fee. You have to pay it to use the camera, and you always get the latest model. It seems like a good deal at $xx/month, but in the past, you decided when to buy a new camera, and you’d only do it when the tech seemed to be well ahead of your current model, or they added new features you felt you couldn’t live without. Well, that incentivized Canon to make better and better cameras with better features to entice purchases and “upgrades.” Mediocre upgrade? Ok. People will skip until something better comes along a year or two later. Awesome upgrade? Buy, buy, buy.

    But if Canon just collects a guaranteed monthly fee for the camera they let you use, what reason do they have to improve the camera?

    The prospect of you switching to another brand you say? Ok. Sure, with cameras, there are some other big players. Nikon will try to woo you with a better camera in their subscription plan. But with Adobe, several of their big pieces of software don’t seem to have competitors of the Canon/Nikon variety. Premiere has it’s rivals, but Photoshop, After Effects and others seem like the only game in town for much of what they can do. There is nowhere else to go, you just have to use it. Its biggest competitor has always been a newer version of itself.

    That said, I’ve been plenty satisfied with CC, although it wants to update far too often. Heh. Hopefully the good times keep rolling and Adobe keeps giving us great new features down the road. We’re only a year or so into the experiment.

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