Assimilate has released Scratch Play – a player that can tackle both pro and consumer video formats.
In an attempt to connect with a larger user-base for their post production products, Assimilate packs a lot of punch into the free Scratch Play media player. Play supports industry standard acquisition, editing and delivery formats/codecs:
Scratch Play works with both Mac and PC and is ideal for the on-set review of shots, pulling stills, creating looks and exporting LUTs, as well as editorial/visual effects.
A free (ad-supported) version can be downloaded from Assimilate. Get the ad-free version for only $5.
Assimilate made news earlier this year with the announcement of a subscription model for their video finishing application, Scratch. As the industry moves toward lower priced post-production solutions, the release of a FREE player app seems like a smart move to build awareness of Assimilate’s powerful post production tools.