The beat . A blog by premiumbeat

March 29, 2013
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InspirationVideo EditingVideo Production

Behind the Scenes of a Big Budget VW Commercial

Go behind the scenes in this visual effects breakdown for a new Volkswagon Beetle commercial.  See how the magic is made!

Creative Inspiration Effects Breakdown

When Volkswagon launched the new Beetle in China, they wanted to make a splash.  This video, part of that interactive marketing campaign, features the new car model in a futuristic 3D environment.

The production value of the project is remarkably high and utilizes a wide variety of on-set and post production techniques.  In this behind-the-scenes breakdown video of the campaign’s video you’ll see the work that went into pulling off the effects including:

  • Matting
  • Chroma Key
  • Compositing
  • Matte Painting
  • Color Grading
  • 3D animation and rendering

The spot was produced by the G2S Creative Workshop, a Beijing based team of digital designers and content creators.

It’s always interesting to see a visual effects breakdown of high quality work.  It’s one way video production professionals can share and learn from one another!

(Best viewed full screen)

 

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