Behind the Scenes of a Big Budget VW Commercial
Go behind the scenes in this visual effects breakdown for a new Volkswagon Beetle commercial. See how the magic is made!
When Volkswagon launched the new Beetle in China, they wanted to make a splash. This video, part of that interactive marketing campaign, features the new car model in a futuristic 3D environment.
The production value of the project is remarkably high and utilizes a wide variety of on-set and post production techniques. In this behind-the-scenes breakdown video of the campaign’s video you’ll see the work that went into pulling off the effects including:
- Chroma Key
- Matte Painting
- Color Grading
- 3D animation and rendering
The spot was produced by the G2S Creative Workshop, a Beijing based team of digital designers and content creators.
It’s always interesting to see a visual effects breakdown of high quality work. It’s one way video production professionals can share and learn from one another!
(Best viewed full screen)