Brand Your Podcast with an Audio Logo
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How to use podcast audio
Audio logo for education podcasts
There are a couple of factors that affect the selection of an audio logo for an education podcast. The age of your audience and the subject matter at hand will both influence the audio logo you choose.
Age of audience: Is your podcast aimed at young children, such as those in the 2 to 6 age range? Or is this a podcast intended for adults who consider themselves life-long learners? Naturally, the audio logo you select for your podcast will vary dramatically based on the age of your audience. A quirky, upbeat little jingle that excites young children would likely be a little off-putting to a serious adult learner.
Subject: Is your podcast all about ancient history? Biology? Literary criticism? The audio logo you choose should fit your subject matter. If you are discussing ancient Egyptian rulers and rituals for an adult audience, for example, look for a dramatic audio logo that reminds listeners of that culture and time period. Lyres and lutes with a mystical sound could be a good choice.
Audio logos for websites
Scientific evidence supports that we form our opinions in a way that is inherently multisensory. Hearing is our second most major sense so appealing to your website visitors and potential customers and consumers via sound is a smart move. By providing a consistent sound unique to your brand, you can more effectively connect with your audience. In a way, sound adds another dimension to your website. Instead of just inviting visitors to gaze at a screen in the hopes that your visual content will positively impact them, you have sound effortlessly flowing toward them. Your audio logo could play as soon as visitors land on your site, or you could offer visitors the option of pressing PLAY themselves on a video or audio track. Regardless of how you share your audio logo, be sure it is memorable and unique. You want it to grab your audience’s attention and keep them engaged with your website content.
Audio logos for advertising
While many of us are familiar with the power of visuals in advertising, audio logos can be just as effective. Academic research has found that music can influence sales and consumer decisions. Sound can enhance the emotional appeal of your brand and give you a leg up on competition that haven’t yet developed their own unique sound. In advertisements, you can communicate the tone of your brand in as little as 3 to 5 seconds, with 3 seconds being the sweet spot. Your audio logo could be a short musical clip, riff, or sample. Just be sure you have the proper licensing for the sound before you move forward. Your audio logo can accompany the appearance of a visual logo or be used in audio-only advertisements such as those aired on the radio.
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Find the podcast audio logo you love, add it to your cart, and head to checkout to select the license that meets your needs. Download your track and take your podcast to the next level.
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With our advanced search features at your fingertips, you can quickly and easily find the music you’re looking for. Go to “Genres” and select the “Audio Logos” filter to explore perfect podcast intros you can download in moments.
Perfect for every podcast
With such a wide variety of genres and moods available in our library, you are sure to find a podcast audio logo you can’t help but bob your head to. Take a listen and download today.