Author Archive

Eddie Awards should provide hints for next week’s Oscars

By Ashley Kennedy on 02/18/12 Category: Articles Video Editing

With today’s ACE awards ready to deliver honors on outstanding film editing work done in 2011, we should get a lead on who might be a favorite at the Oscar’s looming the following week. Since the SAG and Golden Globes do not recognize Editing as a category, the next two weeks are the pinnacle for recognizing the achievements and outstanding efforts from last year.

Video Editing on the iPad: How does Avid Studio Stack up to iMovie?

By Ashley Kennedy on 02/9/12 Category: Avid Product Reviews Video Editing

Last week, Avid Technology released Avid Studio for iPad, now available for $4.99 in the App Store. This app release ends Apple iMovie’s pseudo-monopoly on tablet-based video editing. With the two apps currently at the same price, we thought it’d be an interesting exercise to compare the two side-by-side.

FCP X 10.0.3: Restoring Some Missing Features

By Ashley Kennedy on 02/1/12 Category: Final Cut Pro Final Cut Pro X Product Reviews Video Editing

Seven months after the release of FCP X, Apple comes forward with v. 10.0.3 to address some major missing features. Will it be enough?

Thunderbolt: Ahead of its time or wave of the future?

By Ashley Kennedy on 01/23/12 Category: Product Reviews Video Editing

No doubt by now you’ve heard a bit about the new Thunderbolt technology by, a collaboration effort between Apple and Intel in 2011 for Apple’s new line of MacBook Pro laptops (as well as MacBook Air, Mac mini and iMac)—and though the hype and performance boost have editors drooling, a year later, adoption could still be a ways off for many users.

Recent grads discuss breaking into the video production and post-production industry

By Ashley Kennedy on 01/14/12 Category: Articles Video Editing

Remember what it was like to be freshly graduated from college, navigating the murky sea of the production and post-post industry? Now, imagine that you’re trying to break into it in today’s economic climate. I was curious, so I asked several of my former students what it was like getting a job after graduation.

PremiumBeat Customer Spotlight: CinemaCake Filmmakers

By Ashley Kennedy on 01/10/12 Category: Customer Spotlight Video Editing

Join us, as PremiumBeat.com begins featuring customer spotlights about some of our most valued patrons. This month, we’re highlighting CinemaCake Filmmakers, a Philadelphia-based wedding and event film-making business.

Bunim/Murray joins growing list of FCP-to-Avid converts

By Ashley Kennedy on 01/5/12 Category: Articles Avid

Reality TV production giant, Bunim/Murray, joins a growing number of high-profile professionals to return to Avid from Final Cut Pro.

Convert FCP X projects to FCP 7 sequences with Xto7

By Ashley Kennedy on 12/18/11 Category: Final Cut Pro Final Cut Pro X Video Editing

Xto7 for Final Cut Pro (by Assisted Editing) allows you to take your Final Cut Pro X timeline to Final Cut Pro 7. You can also go directly to other Final Cut Pro 7 XML workflow programs, as well as to Adobe Premiere Pro (and to After Effects via dynamic link). It’s available in the App Store for $49.99.

PremiumBeat.com announces new partnership with MotionVFX.com

By Ashley Kennedy on 12/16/11 Category: Video Editing

PremiumBeat.com has partnered with motionVFX.com to pack a high quality one-two punch for stock music and Apple Motion templates. Check out this post, where I interview motionVFX founder, Szymon Masiak about his business and the new partnership.

Fun Facts and Dates in Digital Editing ‘Firsts’

By Ashley Kennedy on 12/10/11 Category: Articles Video Editing

Believe it or not, nonlinear digital video editing is only 26 years old, and has been mainstream for just over 15 years. In this post, we’ll relive some interesting dates in recent history in this exciting industry!