3 Tips for Pitching a Corporate Video
A good pitch requires more than a short description and price quote — and it goes beyond what’s put down on paper. Here are some points to keep in mind when pitching your next corporate video.
Top image via Shutterstock
Working in video production can be a tough gig. Whether you’re with a company, freelance or a weekend warrior, there’s a lot more to the job than clicking record on your camera. A big part of the life is the time spent trying to find new (and better) projects to work on. Putting together bids, pitches and proposals is a necessary part of video production that is crucial but very often neglected.
1. Show a Clear Value Proposition
Image via Shutterstock
This includes (but goes beyond) giving a thoughtful and detailed project description in your proposal. If you can connect with your client and understand their company and how it works (i.e. how it makes money), you’ll be in a better place to propose how your video will help.
When pitching your services, you’ll need to draw a clear line between your work and an increase in your client’s revenue. Sometimes that line can be hard to find (or it may not exist at all). It’s up to you to get creative to make connections that will resonate and aid your pitch.
Keep up with current and old clients to find examples of how your work has helped them grow and increase revenue. There’s nothing closer to a slam-dunk than citing directly influencing success with a similar client.
2. Be a Subject-Matter Expert
Image via Shutterstock
In your pitch, as well as your personal brand or company, you’ll want to show a subject-matter expertise and share how you’re uniquely capable of creating the video specific for your client.
Ideally, your brand will extend beyond the paper and the client will have already seen your digital presence and some past work to have an understanding of your capabilities. If not, you’ll want to work hard to direct him or her to watch your reel and look through your work.
You can also show expertise in conversation. Even if your client isn’t video savvy, don’t shy away from giving technical details on how you propose to shoot. They’re paying you for your knowledge base as much as they are your time and equipment.
3. Build a Clear and Detailed Proposal
Image via Shutterstock
If at all possible, try to give your pitch in person. If not a formal presentation pitch, at least meet to shake hands or have a coffee to discuss the project in person. Whatever you can do to connect your face and brand to your proposal will make it that much harder to ignore or throw it away.
That being said, your proposal should be thorough and detailed enough to give your whole pitch for you. Here’s a checklist of what to include.
- Project Name — Give the project a short but precise name to distinguish it clearly for both ends.
- Intro — Give a clear overview (as best you understand) of the project, which hits on its solid value proposition and how you are uniquely qualified to shoot it.
- Portfolio/Resume — Share your history, reel(s) and any specific projects that are similar to the proposed video
- Scope of Work — It’s important to be upfront and as clear as possible about what you perceive the scope of work to be. This will save you down the line from being asked to do more than you were expecting. If the project is open-ended in nature, give specifics on how additional work will be handled and is expected to be requested.
- Timeline — Build out a production timeline based on any discussed dates and what you know to be doable and ideal. If it has yet to be discussed, this is a great way to get the ball rolling on scheduling shoot dates and deliverables.
- Deliverables — Same as with the scope, clearly define exactly what will be delivered and when. Include options for additional deliverables if needed and define what they will add to the overall cost.
- Line Item — If possible, give a line-item breakdown for all aspects of production. Be sure to include your time in pre-production and in post.
- Travel/Accommodations/Per Diem — If the shoot requires travel, be sure to include projected travel and accommodation costs.
- Agreement Signatures — If you’re looking to close (and you should always be closing), include lines for both parties to sign and date. Include any caveats about how you expect payment(s) and when.
Have any other tips for pitching corporate videos? Share them below!