How to Produce Compelling Corporate Video
The professional market is flooded with great videographers. Use these tips to develop compelling corporate video and make your work stand out.
Today’s market for freelance videography and corporate video production is flooded with producers. With so many professionals offering the same services, how can you realistically stand out from the rest?
It seems everyone with an iPhone or iPad can generate a video. Because of this, video producers have to really step up their game when it comes to production. And the best way to do that is to break away from the standard corporate video mold and draw on influences from cinema and top-end commercials in order to make your work rise above the crowd.
Step 1: Work Closely With Your Client
No one knows their own business more than your client, so listen intently to them when they tell you what they want to convey. Savvy companies will have a solid marketing strategy for the video you are going to produce. Just make sure that while you’re listening to their desires, you’re formulating how to creatively frame their desires on film. Having a good creative collaboration with your client is key.
Step 2: Make Sure the Visuals Have Value
Video from IDG Knowledge Hub
Whenever you’re putting together a corporate video, you want to relay the client information to the audience in the quickest and clearest way possible. This means you need to make sure that you aren’t wasting any visual time. All the visuals you use need to have a purpose and a value to the information that you are trying to convey.
Step 3: Embrace the Cinematic
Video from Brian McGinty
One thing that most audiences and clients like is when you move away from the traditional regimented corporate videos of the past and bring a more dynamic visual style. A great way to do this is to look for inspiration in your favorite films, music videos, or commercials. Any of these will give you a wealth of cinematic samples. Don’t be afraid to treat a corporate video in a very cinematic way. By doing this, you can really draw the audience in for your client.
Step 4: Get to the Point
Video from EveryAppleVideo
One thing clients may not understand is the attention span of end users in today’s video market. They want their information to be quick and to the point. This means you need to take all the information the client wants to convey and condense it into the shortest form possible. Usually this will call for the video to be between a minute and a half to two minutes long.
Step 5: Leave the Audience Wanting More
Video from Kings Cross Media
By the end of the video, two things should happen… your client should want to do more business with you, and the audience should want to know more about your client. You do this by following the steps above and conveying your client’s message clearly and directly. As the video above does really well, you’ll want to leave the video with a small hook that will keep the audience coming back for more.
A Few More Tips
Video from Bailey Cooper Photography and Video
If you want a few more basic tips on putting together solid corporate videos, then be sure to check out the video above. Or head on over to RocketStock and check out their article on five great steps to improve your corporate video. Just remember to work closely with your client and get the best possible video to aid their end goals.
Are you working on a corporate video? Was this information helpful to you? Do you have other video production questions that you want answered? Let us know in the comments below!