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Vimeo On Demand Offers Tips for DIY Filmmakers

Johnathan Paul

Vimeo releases a new handbook full of marketing tips for DIY filmmakers interested in selling their videos online.

Vimeo made a big splash at SXSW 2013 when it announced Vimeo On Demand. This new service didn’t discriminate; it was left completely open to all filmmakers, giving the community a place to upload and sell their work. Now they’re taking the outreach one step further with the release of a handbook to aid filmmakers who are looking to sell their work online.

Inside the handbook, you’ll find marketing material, pricing advice, and description guidance for both single works and complete series. The handbook also offers advice on how to properly customize and properly promote your Vimeo page. The advice and guidance is solid, and it can all be found on this handy PDF.

In other Vimeo news, the company struck a deal with Machinima that brings the website’s 30,000+ content creators to the Vimeo On Demand service.

“Vimeo On Demand offers video creators complete control over their content and better economics by distributing directly to fans with a paid model,” said Kerry Trainor, CEO, Vimeo. “We are very excited to put the Vimeo platform to work for Machinima’s global talent community.”

Variety’s Todd Spangler reported that Vimeo is “committing at least $500,000 to develop original content from Machinima creators that will be distributed exclusively on Vimeo.” You can read Spangler’s full article here.

Have you found success with Vimeo On Demand? Do you plan on using the tips and tricks found in the new Vimeo handbook? Let us know in the comments below.

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