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Creative Inspiration: Subaru WRX STI vs Stick Bombs

Caleb Ward

It’s popsicle sticks vs RC cars in Subaru’s awesome “WRX STI vs Stick Bombs” video.

You may have seen “stick bombs” around the Internet but you’ve never seen them like this before. Below is the absolute best stick bomb video ever created.

For those who don’t know, a stick bomb is created by overlapping popsicle sticks in such a way that when triggered makes them fly in the air. Marketing geniuses at Subaru saw this and decided that it would be a good idea to have a WRX model car race these stick bombs. The result is one of the most impressive and creative marketing stunts we’ve seen.

Feel inspired to buy a Subaru?

Behind the Scenes

The video was created in Japan by Subaru. Subaru stated that they used over 30,000 sticks to create the explosions and each time they would go off they would have to do it again. They also used over 25 GoPro’s to create the matrix-style pan. The whole video took about 3 days to shoot. For those into video production or advertising, you’ll want to check out this great behind the scenes video demonstrating how the spot was made. Enjoy!

Have any tips for shooting stick bombs? Share in the comments below.