Assimilate jumps on the annual subscription bandwagon, offering the new pricing model for it’s Scratch and Scratch Lab systems.
In keeping with the current trend of subscription based software (see: Adobe Creative Cloud), Assimilate has recently decided to add this pricing model to it’s high-end Scratch and Scratch Lab DI and dailies systems. For large scale film projects that may have a need for Scratch for a few months, the new annual subscription option is a more cost effective route than purchasing a permanent license.
In addition to an annual subscription, Assimilate also allows you to ‘rent’ the system on a daily weekly and monthly basis:
Scratch doesn’t get a lot of love here on our blog, simply because it’s a product whose 5 figure price point is out of reach for many video professionals. The new rental and subscription model should open up the system to a wider user-base – and allow Assimilate to keep competitive with other post production software that have taken a major price dive in the last few years (Autodesk Smoke & Blackmagic’s DaVinci).
More info on purchase and rental of Scratch and Scratch Lab see the Assimilate site.
Want to get started with Scratch? Check out our previous post: Assimilate Scratch Video Tutorials