Industry
We’ve got the latest announcements, interviews and event info for professional video production and post-production.
The Indie Filmmaker’s Guide to The Western
The Western film is an American icon born of dark cultural roots. Here’s what it means to American cinema — and cinema around the world.
Why Did the Lytro Cinema Camera Fail?
When introduced, the Lytro Cinema Camera felt like it had traveled from the future, sure to revolutionize filmmaking forever. What happened? In 2016, we wrote an article …
Are 3D Movies About to Make a Final Stand?
Are audiences ready for another 3D boom? Or is this the end of the 3D film experience as we know it? Let’s discuss.
How Technology Will Kill the Focus Puller
Even though professionals have largely shunned it, for the rest of us, video autofocus is in a golden age of innovation.
How Hacks Embraces the Ted Lasso Effect
A deep-dive into the surprisingly uncynical world of HBO’s Hacks and Apple TV+’s Ted Lasso, and how one embraces the other.
5 Preparation Tips for Directing Your Next Commercial
A well-prepared director is a good director. Take a look at five valuable tips for preparing to direct any commercial spot.
Why Virtual Production Could Work for You
Virtual production and shooting on LED volume sets are mostly beyond our budgets. But Hollywood thinks the technology is infinitely scalable.
A Filmmaker’s Guide to Creating Holograms
With Stereoscopy’s demise, are Holograms the way forward to true 3D? If so, how can you get involved? Let’s find out.
Are Holograms Here to Stay?
olograms in films, advertising, and promotions are mostly used as an effect, but how long before they become mainstream narrative devices?
Have Audience Scores Lost Their Merit?
Let’s take a look at the pros and cons of how critics and audience film scores are shaping the film industry.
Laura Seay on Transitioning from Actor to Director
PremiumBeat sat down with actor-turned-director Laura Seay for first-hand insights on the challenges and rewards in making this transition.
NAB 2022: Is The Once Coveted Trade Show Still Relevant?
With NAB 2022 recently behind us—and the reviews in—did this notable trade show live up to its past expectations? Let’s talk about that.