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Sony Adds New A7R III Camera to Their Mirrorless Lineup

Logan Baker

Just months after the release of the A9, Sony unveils the third generation of their impressive A7R line of mirrorless cameras.

All images via Sony.

Sony has just announced a new addition to their A7R mirrorless camera lineup: the A7R III. Boasting a staggering 42.4 megapixel sensor, this camera is sure to make any photographer or videographer turn their head. While the body and build of the camera is relatively the same, expect to see a few more improvements to the camera’s video capabilities. The camera features a new gapless on-chip lens design that’s meant to improve low-light shooting and auto-focus capabilities. Here are a few of the upgrades you’ll find with the Sony A7RIII.

A big improvement from the previous model is the autofocus. This is great news for anybody shooting with a native lens, or if you’re using an adapter that’s compatible with the AF.

An evolved image processing system and α9 camera. AF algorithms optimized for the α7R III improve AF speed, precision, and tracking performance. 399 phase-detection AF points and 425 contrast-detection AF points provide high-density wide-area coverage. Up to approximately two times faster.

This is a big step up for anybody used to the hassle of changing SD cards in the middle of a shoot. Now, you will no longer have to stop recording. The new camera houses two card slots that can run simultaneously, recording and capturing stills at the same time.

Sony Adds New A7R III Camera to Their Mirrorless Lineup — a7riii

Image stabilization has also improved drastically with the new 5 axis-optical image stabilizer, providing 5.5 stops of compensation. For anybody using these cameras in a run-and-gun scenario, filming subjects for documentaries or weddings, the improvisational nature of your shoot will now be easier to manage. Frankly, who doesn’t love more stabilization?

As far as the improved sensor goes:

Enhanced image processing realizes lower noise and further extended dynamic range across a wide sensitivity range of up to ISO 32000 (standard ISO, expandable to ISO 50-102400 for stills). Moreover, upgraded Detail Reproduction and Area-specific Noise Reduction achieves noise reduction — equivalent of approx. one stop — in mid-range ISO settings.

 

For someone who shoots with the A7s II, the sensor is obviously a vast improvement, and I love the idea of an improved dynamic range with the new sensor.

Specs:

  • 42MP Full-Frame Exmor R BSI CMOS Sensor.
  • BIONZ X Image Processor & Front-End LSI.
  • 399-Point AF System & 10 fps Shooting.
  • UHD 4K30p Video with HLG & S-Log3 Gammas.
  • 3.69m-Dot Tru-Finder OLED EVF.
  • 3.0″ 1.44m-Dot Tilting Touchscreen LCD.
  • 5-Axis SteadyShot INSIDE Stabilization.
  • ISO 102400 & Pixel Shift Multi Shooting.
  • Built-In Wi-Fi/Bluetooth, Dual SD Slots.
  • USB 3.1 Gen 1 Type-C Port & PC Sync Port.

Right now the camera is priced at $3,199.99 and can be notified about the release here.

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