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Sony Announces the a7 III 4K Camera for Under $2000

Michael Maher

Capture 4K log footage at up to 30fps with the new Sony Alpha a7 III camera. With all its new features, this camera aims to take on the GH5s.

Cover image via Sony.

Sony’s alpha-series gets an update with the new Sony a7 III. What Sony has deemed the “basic model,” this is a simple camera body that still packs quite a punch. There aren’t many basic models that include dual SD card slots and shoot 4K video. It also features a bigger battery that will outlive the a7R and a9 cameras.

This looks like a direct competitor to the GH5s, and at $1,999, it’s priced between the GH5 and newer GH5s.

Sony a7 III Specs:

  • UHD 4K video
    • Up to 30fps
    • Hybrid Log-Gamma (HLG)
    • S-Log3
    • 29-minute clip length
  • HD 1080p video
    • up to 120fps
    • 29-minute clip length
  • Sony E-mount
  • ISO 204800
  • 24MP Full-Frame Exmor R BSI CMOS Sensor
  • BIONZ X Image Processor & Front-End LSI
  • 693-Point Hybrid AF System
  • 2.36m-Dot Tru-Finder OLED EVF
  • 3.0″ 922k-Dot Tilting Touchscreen LCD
  • 5-Axis SteadyShot INSIDE Stabilization
  • Built-In Wi-Fi
  • Dual SD Slots
  • USB Type-C Port
  • Weather-Sealed Design

Sony a7 III Footage

In this video from Sony, you can see a7 III footage comparing 4K HDR footage to SDR.

Kaiman Wong got his hands on the new Sony camera, and he shares his thoughts (and footage) in this video.

The Sony a7 III starts shipping in April for $1,999 (Body only).

Looking for more information on video gear? Check out these articles.

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